Gainesville Fashion Week

GFW Spots Trends: "Arm Parties!"

2012-01-30T14:46:00.005-05:00

After catching a fellow fashion intern rocking an arm party fit for Kate Spade herself, I started noticing not just arm parties, but finger parties and neck parties.

It seemed like everyone at the GFW Model Casting Call this past Sunday was piling wrap bracelets on top of their over-sized watches. We definitely took notice to the trend, and we liked it so much that had to share it to our blog followers.

Check out our Social Media Intern, Lauren Gonzalez, and her colorful arm party! She boldly mixed a handmade chevron friendship bracelet with a super chunky Michael Kors tortoise watch and several girly Kate Spade bangles. You make us proud, Lauren!

In an effort to find the coolest, chicest, and most unique arm party companions, I find myself obsessively stalking the fashion pages on Pinterest almost daily. I love stumbling upon posts that go into great detail on how to make your own wild bracelets.

I love these colorful DIY wrap bracelets; they’re a sure way to spice up your day. My favorites are the elementary school-style chevron string friendship bracelets. With the tribal trend also making a comeback this spring, these bracelets really give every outfit a not-so-subtle punch of funk.

As if Pinterest isn’t already filling my dreams with rhinestones and tribal chevrons, Florida-based jewelry designers Danielle and Jodie Snyder, with their daring jewelry line, Dannijo, have been mastering the art of the arm party for quite some time now. Click here to check ‘em out!

With Gainesville Fashion Week’s Model Casting Calls coming to an end, we are getting more and more excited for April’s events! Look out for model call backs next Wednesday, February 1^st!

Hayley M.

Casting Call Diaries: Walk the Walk!

2012-01-26T23:28:00.014-05:00

Saving the best for last, the runway walk was the final station. No task makes a model more anxious. The walk itself is a “make it or break it” situation, so luckily many of the models practiced at our Official Runway Walk Workshop a few days earlier.

Sarah Jackson and Meshi Shoshana, GFW veterans, were part of the Runway Walk judging panel. They witnessed every strut, stop and spin.

Also assisting with judging were team members Yadia Suarez, Whitney Smith, Minh Bui and Natalie Karaoglanian at the end of the runway, waiting for the models to come toward them and make a real HOT impression. Tunes were bumping and the mood was positive and upbeat!
Our team has been working vigorously in the model selection process, but you guys made it a very hard task for our team to decide who we want to see again Wednesday for our callbacks. Wanna see who made it back? Well your just going to have to wait for our next blog sesh on the Casting Diaries!

-Lauren G.

The Casting Diaries Pt.1: GFW Welcome's Hotties!

2012-01-24T00:06:00.010-05:00

Sunday from 12 a.m. to 5 p.m. the hottest people in Gainesville flocked to neutral7 signs & graphics for the Gainesville Fashion Week Casting Call. The weather was almost as fabulous as the people there!

The GFW crew set up and prepared for the day’s events and broke up into stations. As the models came in, they were greeted by these lovely ladies:

We spotted some of our hot team members outside awaiting the flock of sexiness to approach neutral7. From left to right we have our talent director the beautiful Jennie Clark; our social media coordinator, Alina Torres; intern, Nadine Korioth and lastly our

other talent director Kristine Straker.

DJ Klarc Shepard was spinning all day long, mixing some major jams. After checking in with our girls and on Facebook with their phones, the models waited to head inside

where the real fun would begin!

Even their style was hot! Potential models were decked out for the Casting Call. Check out these red booties...does she get bonus points for wearing a GFW color? Perhaps you’ll find out in part 2 of the Casting Call Diaries!

-Lauren G.

GFW Takes Over Midtown

2012-01-21T14:01:00.010-05:00

The Gainesville Fashion Week crew went on another promo adventure and hit up the Midtown area last night, handing out "HOT CARDS" to those worthy enough of walking down our catwalk.

To kick off the night, the fashion mob met on the front lawn of The Swamp Restaurant for a bite to eat, all dawning their new turquoise and red GFW V-Necks.

After a quick snack, it was playtime for the crew as we took over Cantina, sprinkling "HOT CARDS" everywhere. We met lots of potential catwalkers and even realized that our "HOT CARDS" are the perfect complement to a fishbowl. Who knew red and turquoise could look so HOT?

On our recruiting adventure the team made another pit-stop to local bar, BALLS, where we even found local celebrity Squirrel with a HOT! CARD! Everyone wanted to get their hands on one.

Midtown’s new hangout spot, O!O, was in full swing when the fashion crew arrived. With our stash of cards dwindling, we had to select the hotties wisely.

The Gainesville community better be well aware that Gainesville Fashion Week is back in full swing and hotter than ever! So, hotties, start working on your best Blue Steel, and get your strut up to par, because we’re coming for you!

GFW’s 2012 Model Casting Call is this Sunday, January 22^nd, from 12-5 pm at neutral7 signs & graphics. See you there!

-Hayley M.

Hot Cards Who Has 'Em?!

2012-01-20T15:31:00.006-05:00

We hit the streets of downtown Gainesville Thursday night like a bunch of crazy hooligans on a mission to find new fresh faces for this year's 2012 casting call!

We had blast scoping out SpeakEasy, Spannk, 101, Sharab, Rockey's Dueling Dragon Piano Bar, The Atlantic and :08 just to name a few places in hopes of finding this years hottest models for our 2012 season.

So if you were special enough last night on our promo adventure to receive one of our "HOT CARDS" we believe you have what it takes to be a model for this year's runway show!

To see the full album click here! And don't forget the official casting call is THIS Sunday, January 22, 2012 at Neutral 7 from 12 to 5 p.m.!!

Signing off as your favorite social media junkie!

Alina T.

GFW Kicks-off With Walking Workshop!

2012-01-19T13:49:00.006-05:00

There couldn’t have been a hotter kick-off event to Gainesville Fashion Week 2012 than last night’s Official Walking Workshop. Between everyone’s excitement and the music pumping through the speakers the energy was alive!

The workshop started at 7 p.m. at the beautiful venue Jolie Events, next to ZUZU. After a few words from Producer Albey Coronel and Assistant-Producer Kristi Desoiza, the veteran models taught everyone new to GFW what the walk was all about. First they were broken up into smaller groups, getting some one-on-one time with the modeling coaches. After, they used what they learned to impress us all with complete run-through.

By the end of night they were gliding and striding with attitude! Lights flashed as photographers captured every fierce move. Nothing could better prepare them for the big day on Sunday...the Model Casting Call!

Before you gear up for Sunday fabulous event, make sure you check out our Facebook page for details on the event and pictures from the workshop. See you Sunday!

-Lauren

Gainesville Fashion Goes GRΣΣK

2012-01-17T12:57:00.008-05:00

Gainesville Fashion Goes GRΣΣK!

Attention all Frat-stars and stylish Sorority girls: We want YOU!

The Gainesville Fashion Week team is on a talent search for local models. We’ve scoped out the campus scene and have come to a conclusion...Greeks are HΘT! If you’re in a fraternity or sorority, prove us right and show up to our Model Casting Call.

You haven’t even heard the best part yet, we’re making this a competition and offering a prize, too. We know how competitive Greek organizations are, and we want to give you a chance to win something a little more fun than a trophy.

It’s simple, the fraternity and sorority with the most members at our Model Casting Call on Jan. 22 will win a free VIP table/bottle and limo service on opening night of Gainesville Fashion Week.

Be sure to attend to our walking workshop Wednesday January 18 at Jolie and our official casting call January 22nd at Neutral 7. For more information be sure to check out the our Facebook event pages!

-Lauren

GFW Sponsors AKM Mode: Asian American Designing

2011-11-04T09:27:00.003-04:00

GFW 2012 is all about stimulating connections and bringing people together. That’s why we were so excited to be one of the sponsors for the UF Kaleidoscope Month fashion show! MODE: Asian Americans Designing Fashion featured three fabulous designers from across the country, bringing Asian American culture and fashion together. The night kicked off with the line Ann Hoang by Ann Hoang. The Texan designer showcased her classy line of cocktail dress and gowns. A lot of the designs had subtle cutouts that make the looks incredibly sexy yet sophisticated at the same time. Our favorite look was the bright orange jumpsuit with the open back—perfect for any Gator fashionista. Next down the runway came Homme by Dahae Kim. Male models strode down the runway in dark shirts and jackets with menacing (but hot!) stares. Kim said she was inspired by the dark, psychotic side of life, and she designs menswear because it’s more challenging for her. Personally, we’d design for men just to stare at them all day…

The show came to a conclusion with Thai Nguyen Couture. The ex-BCBG associate designer specializes in evening gown creations and boy, were they gorgeous. Nguyen’s collection featured sheer fabrics in gold, pale pinks, red and black. His intricate and sexilicious (yes, that’s a word) evening gowns left us drooling and panting for more. GFW was so thrilled to be a part of such an incredible event, and we look forward to being a part of it again next year!

For more information on UF Kaleidoscope month visit www.ufakmonth.com. And keep checking our blog and Facebook page for more exciting updates on GFW2012!

Rolling Up the Pink Carpet

2011-04-13T22:20:00.002-04:00

How do we top a fabulous week of shows? Well there may have been a lack of performance and glitz, but the team, plus some, turned out to Sunday Funday brunch with an agenda to celebrate.

Bottomless mimosas and a smorgasbord of food at Café C erased the bags under our eyes and general “burnt-out stature” of the group. We mixed and mingled at the omelet station and loaded up on pancakes and crepes provided by the upbeat crew of Celebrations Catering staff.

A campaign toast that began with beaming smiles and venting about stress filled days that paid off, ended in tears as veteran team members reminisced about three dedicated years they had spent with their GFW family. Not a dry eye in sight to say the least. Big thanks went out from the designers to the intern team and lofty aspirations were made for future shows.

In fashion, quick recoveries are a MUST. The GFW group bounced right back into soaking up rays on the back porch of Café C and came to a mutual consensus to spend the rest of the day poolside. Because with all that show set-up who had serious time to devote to tanning? Off to the lap of luxury before the big brainstorming sesh for 2012…

Gala for the Arts: Benefitting Arts in Education

2011-04-13T20:02:00.005-04:00

This season began our venture into philanthropy. Tables were adorned with white feather centerpieces that seemed to reach the ceiling and a runway was drawn around the banquet area to showcase Jacquelyn Brook’s new collection.

Our black-tie clad guests arrived intermittently. They were ushered through tables displaying donated pieces from prominent artists of the community and given the chance to place silent bids on them, as well as numerous gift packages. They dined in low, glittering light as models gracefully strolled aside them.

Jacquelyn sent models out adorned like jewels. Her vision showcased feathers fluttering from eyelashes and glittered cheeks. Guests first saw her signature mixed-print causal wear. Then came a stunning collection of ball-gown-esque, floor sweeping dresses that fit right in with the crowd.

It was an intimate setting that GFW has never provided before. Socialites were wined and dined and very few went home empty handed after a successful silent auction. Some toted gigantic pieces out the front door over the pink carpet and others will await winners at Neutral 7.

GFW2011 - Pretty in Pink! (carpet)

2011-04-07T10:31:00.009-04:00

Gainesville Fashion Week begins! FINALLY, we felt like this day would never come.

Wednesday's kick off event was a great start to what promises to be an amazing season; with some quirks, like our hot pink take on a red carpet to match this year's theme.

We filled the levels of Sharab Lounge with our team, sponsors, staff mates, interns, artists, models, photographers, videographers, papparazzi, guests, live artists and more!

Photo by Mario Cornejo Negron

Our exhibit was curated in a 360 degree unit. Guests were encourage to start left and make the full circle right around the room while being serenaded by John J Jordan.

Some highlights on the route included: noms noms - sushi du jour from Rolls N' Bowls, sweet treats from the Truffle Cake Co. and The Flying Biscuit Cafe and our LIVE art area happening outside.

Evan Poirier (seen above) and Hector Galvez wowed the crowd creating their pieces on the spot.

Photo by Melanie Ling

Some of the artwork seen on Wednesday night will be up for silent auction on Friday April 8th at Gala for the Arts - a black tie evening benefitting Rocket for the Arts.

Click here to learn more about this non-profit supporting quality youth art education in Alachua County or click here to buy tickets for this event.

We continue the week with our first round of runway events Thursday April 7th at Villa East - 301 North Main Street. Tonight's line up includes music from Klarc Shepard, a LIVE performance from Pop Glow and designs from:

1oz
Mesh
Viscosity Vintage
Emerging Designers Showcase featuring: Francine Elizabeth, Nikera Clothing & Jafari | Jahaghi
Sui Generis
Zella Machado Swimwear

DOORS Open at 6p.m. SHOW starts 7p.m.

INsite Cover Model Winner

2011-04-05T11:02:00.006-04:00

Photo by Justin Duncklee

This year, we once again teamed up with media sponsor INsite Magazine for a cover model contest.

Sort of a "winner's choice" from the group of models we select for Gainesville Fashion Week. INsite gave us the scoop and a few photos of their winner Abigail Dixon.

Check out the HOT cover for their April issue (on newstands Wednesday) and a behind the scenes look at the photo shoot here.

Photo by Sean Kelly

Beautiful right? Remember you can meet all of our models, designers, planners, stylists and salons at the kickoff Red Carpet Art Exhibit taking place Wednesday April 6th at Sharab Lounge from 7p.m.

*Please note by invitation only*

Mikho: Back, Better and Studded

2011-04-03T20:20:00.007-04:00

We caught up with Miguel Blanco, creator and mastermind behind the Mikho line - remember last year's HOT presentation at GFW? It was SMOKING hot!

So how does the New Yorker plan on topping last year's show? While he didn't reveal any secrets about Saturday night, he shared some insight as to how he got involved with GFW.

GFW: Briefly describe your line. How does Mikho Reconstructed differ from the line you showed last year, Miguel Karajito?
MB: IT'S COMPLETELY DIFFERENT. FOR STARTERS THIS YEAR I'M NOT DOING A LINE OF BATHING SUITS, THE LINE IS MOSTLY READY-TO-WEAR BUT THERE MIGHT BE SOME SURPRISES…

GFW: Of course! How did you get into design?
MB: MY BACKGROUND IS IN ADVERTISING AND DESIGN, BUT I'VE ALWAYS BEEN INTERESTED IN FASHION AND INTERIOR DESIGN AND TEND TO EXPLORE BOTH AREAS OF DESIGN QUITE OFTEN

GFW: What is the inspiration behind this season's collection?
MB: THIS YEAR'S COLLECTION DRAWS INSPIRATION FROM HUMANITY ITSELF, WHO WE ARE TODAY AND OUR IMPACT IN OUR SURROUNDINGS. IT SPEAKS OF HUMAN BEHAVIOR: EXCESS, OVERINDULGENCE, THIRST FOR POWER, BASICALLY THE DOWNFALL OF HUMANITY.

GFW: So who's wearing Mikho?

MB: 20-30'S SOMETHING, PROFESSIONAL BUT LOOKING FOR AN URBAN ALTERNATIVE FOR CASUAL COMFORTABLE GOING OUT CLOTHES.

Catch Mikho reCONSTRUCTED on our Saturday April 9th runway.

If those studded man panties are any indication of what Blanco's cooked up, you won't want to miss this year's show!

An exclusive GFW interview with Chris Clayton

2011-04-03T20:04:00.004-04:00

Chris Cardi Couture has its roots in custom T-shirt design. Designer Christopher Clayton custom tailors tees according to his client’s measurements. The “couture” classification qualifies this line outside the realm of the average graphic tee that eventually gets tossed in the bottom drawer of most wardrobes.

Clayton has expanded his men’s line to incorporate American sensibilities, Italian fit and English attention to detail. Even with the addition of denim, cardigans, and vests Clayton says his v-neck tees are still the most coveted items he designs.

Here's an exclusive Q&A with Chris Clayton

GFW: How did you get involved with this year’s production?

CC: I actually attended last year's GFW by chance. Honestly, I wasn’t sure what to expect; I didn't expect much at all. I was presently surprised by an eclectic mix of people, lifestyle and fashion. Gainesville, who would have thought! I knew then I had to be involved next time around.

GFW: So what's new from Chris Cardi Couture this season?

CC: New additions to the collection this season are accessories and soft luggage, short sleeve button ups, light weight slim cut hoodies as well as fitted cargo shorts.

GFW: Describe your the ideal client and their mantra.

CC: The individual that rocks Cardi is someone who is fashion savvy, navigates multiple social circles, travels, and is always up for an adventure or a quick getaway. The line is designed for the professional trendsetter worldwide.

GFW: Any hopes and dreams after your show in GFW?

CC: We are always looking at ways to increase our consumer base but the event has to be right. GFW isn't a household name just yet; but, the way it’s done and the attention it gets in Central Florida makes it the premiere fashion event for a fashion-starved and craved crowd.

GFW: Thanks! So other than participating with us, how do you spread the word about the Cardi lifestyle?

CC: We may do runway shows in the future but our marketing campaign is geared more so on product placement and getting our clothing on people wearing it in their everyday life. Word of mouth has been huge for my line and nothing generates better word of mouth than an extremely satisfied customer.

Join us Saturday April 9th to be immersed in the Chris Cardi Couture lifestyle and see his newest collection on the GFW runway. Tickets on sale here.

As Clayton would say...Live Fresh…Die Spoiled.

Photography from Chris Cardi Couture online - featuring Gainesville Fashion Week 2011 Model, Tian Sui

GFW Pink Out

2011-04-01T17:05:00.010-04:00

Our GFW crew hit the streets of downtown Gainesville last night for our Pink Out promotion & bar crawl. Models, interns and directors danced their butts off as they passed out promo items to the crowd, some of our models made cameos and our photographers were there to capture the chaos.

Big thumbs up to Spannk for offering a special shot promotion in honor of our presence called the GFW Hot Shot! It definatly the finishing touch to our fantastic pink out promo.

Be sure to check out more photos from our PINK OUT on our Facebook page.

Our Final Dress Rehearsal

2011-04-01T13:02:00.006-04:00

Its crunch time here at GFW. We officially had our last model rehearsal Wednesday at Villa East! Can you believe it? I sure can't!

Our models and designers joined together last Wednesday for one last run through for Thursday and Saturday's runway shows. Models got to experience for the first time how quickly they will have to switch their outfits by practicing their quick-changes and then rushing back to their positions in lineups.

After a LONG rehearsal, models received their awesome swag bags full of goodies from all of our sponsors and their official model badge! We appreciate everyone that donated supplies to us.

Huge thanks to Cafe C for feeding our models and hardworking staff at our dress rehearsal. The food was the delicious.

It's not too late to grab a ticket, we are still selling them on our GFW website so be sure to grab one before time runs out! !

How to WIN tickets to GFW

2011-03-28T09:37:00.007-04:00

Some of us met yesterday and after months (and we mean months) of planning, we can't believe the big week is finally here! Though we start planning in September it's these final 10 days before Fashion Week that are the most exciting.

So how does one win tickets to the GFW runway events (if you haven't already bought them that is).

This year, there are a few fun options.

1. See a GFW road sign around town? We're giving a pair of tickets to the people who post a pic of our sign and it's location on our Facebook page. No repeat offenders though, the first person to post that location will win.

his photo comes from one of our models AJ Vanegas.

2. Our friends at 106.9KZY are also doing a ticket giveaway - they've got 15 PAIRS you can win along with some great music and a really funny morning show. Listen to their morning jock Kidd Kraddick from 8a.m. to 9a.m. for chances to win a pair.

Though not in the realm of winning but we still think it's pretty cool.

Guess what? GFW Tickets are today's special on Groupon - yup, we're in the big leagues now. So tell a friend to tell a friend.

I'm sure there's room somewhere in here for a Charlie Sheen reference. Heck, if someone posts a funny enough reply on Facebook - we might just give you a pair of tickets too. WINNING!

What to wear to Fashion Week!?!

2011-03-20T11:50:00.016-04:00

We get this question quite often. Everyone wants to know what to wear to Fashion Week and more importantly where can you find it?

We recommend anything you feel comfortable and spectacular in; but, the lean is always towards cocktail attire for our events.

Going fancy takes some effort and sadly it is not the norm to get super dressed up in this town. But good news! If you aren't up for online shopping and road trips to the nearest shopping meccas Gainesville has a reasonable list of boutiques you should get to know.

One of them in particular is Mesh Boutique in Union Street Station downtown.

We met owner Muna Shadeed as a participant in the 2010 season, she joins us for another round this Spring. Muna gave us some great suggestions of pieces anyone can wear to GFW and beyond; because who likes forking out a ton of cash for a "one time only" dress?

She suggests this layered chiffon look; perfect for this warmer weather we're seeing. The dress is simple, but the silhouette is always stylish.

The rouching details (seen below) can cover up any "jiggly bits" you might be self conscious about. Plus the fun zebra pattern is flirty enough for evening, but not inappropriate for other occasions say...date night, brunch or a Spring/Summer wedding - we think it's a win!

Her other suggestion is this haltered, jeweled, lace number (you can see the detail in the top photo). This look is really effortless: the jeweled neckline eliminates dressing up that area, thicker black lace keeps it from being too sugary sweet. Pair with something sparkly on the feet and a great clutch (why not a bold red lip) and you're done!

Hope this gives you first-timers some direction. Check out this video on Muna and her store Mesh from our pals at CMC Apartments and catch them on the GFW runway Thursday April 7th at Villa East.

SPONSOR UPDATE: FloridaWorks

2011-03-20T11:30:00.004-04:00

In between jobs? Not really finding the right fit of employees for your company? Here's the local solution.

FloridaWorks is the place where jobseekers and employers connect. Search for a job now at www.EmployFlorida.com

Jobseekers: We can assist you with your job search, placement services, help with resumes, professional networking, assessments, occupational training programs, technology training and more.

Employers: We can assist you with prescreening, job fairs, job posting and monitoring, lay-off aversion programs, lay-off assistance, ramp-up services and more.

SPONSOR UPDATE: Rolls'n Bowls

2011-03-20T11:16:00.002-04:00

Rolls 'n Bowls is an innovative sushi restaurant in Gainesville that offers fresh traditional Japanese ingredients combined to create savory foods to satisfy any appetite.

Their concept embraces the freedom of choice in creating your own unique dish. Customers go through the sushi line as the chef asks what the customer wants in their roll, bowl or salad.

Check out their menu online or like them on Facebook to learn about great deals and promotions. Use foursquare? They offer great deals (like FREE edamame) when you check in, so go ahead, check 'em out today.

Word Hard. Play Harder!

2011-03-19T02:01:00.014-04:00

Things got HOT as the sun set on Wednesday evening at Sharab Lounge.

Our participating designers joined us at model rehearsals to get an up-close look at our models and to choose which hotties will be rockin' the runway in their designs.

Get your tickets to the Thursday and Saturday shows here. Pre sale tickets are available until March 31.

Word of advice from an insider, tickets are going fast! So be sure to snag one quickly.

See more photos on our model selection rehearsal here.

That Saturday, we joined uber-student property The Estates to crash one of their infamous pool party weekends.

We co-hosted the event and made some new friends in the campus community.

Can anyone say "so so College?".

Now that we've taken a break to appreciate the student community with: beer, keg stands, noodles and inflatable dolls (yup) it's back to work for TEAM GFW as we are counting down TWO more weeks to Gainesville Fashion Week 2011.

See photos from the all-wet fete here

SPONSOR UPDATE: Villa East

2011-03-16T12:49:00.006-04:00

We have to give a special mention to one of our venue sponsors Villa East. Catch the Thursday and Saturday night shows at their beautiful location 301 N Main Street in Gainesville.

Add Villa East to my foursquare to-do list.

Buy Tickets for Gainesville Fashion Week

Villa East is a place where the hippest events in Gainesville are happening! It is somewhere that doesn’t remind you of a convention center and is home to the best caterer in Gainesville, Celebrations Catering.

You can invite up to 400 guests and still enjoy elbow room. No one will spill your drink and if they do, their staff will promptly clean it up for you.

Think about it...an indoor and outdoor urban environment, chandeliers hanging softly over beautiful draperies, and the expressions of your individual style from their professional event designers - THIS is the place for your next event.

For more information visit their website www.celebrations-villaeast.com or check out their blog.

TALENT UPDATE: Klarc Shepard

2011-03-15T21:34:00.008-04:00

We wanted to introduce you to another key member of this year's team - DJ Klarc Shepard. *Applause and cheering ensues* but wait...not so fast, you've heard him at our events before.

Klarc has lent a huge hand by spinning at our Annual Model Callbacks for the last two years and keeping the lady models on their toes. What can we say? He's suave.

But he's also pretty legit. Klarc has worked in: Florida, Atlanta, New York and the tri-state area as well as the West Indies as a DJ, producer and talent manager.

He joins us in 2011 as GFW Music Coordinator. Come check him out at our events - this guy knows how to pump up a crowd. Don't believe us? Head to 101 Downtown on a Saturday night to see and hear the proof.

Learn more about Klarc here.

Have a song request? Post it on his Facebook Fan Page.

SPONSOR UPDATE: 106.9 KZY

2011-03-15T09:40:00.003-04:00

Gainesville Fashion Week welcomes another radio sponsor to this season's line up.

106.9 KZY is the radio station custom made for North Central Florida.

106.9 KZY gives away thousands of dollars worth of cash and trips every year with Kidd Kraddick in the Morning, plus 106.9 KZY keeps you company all day while you work and all weekend long with 52 minute music hours.

106.9 KZY is on demand at www.1069kzy.com or like them on Facebook or follow them on Twitter @1069KZYFM

GFW2011: 24 Days & Counting

2011-03-13T22:50:00.001-04:00

In one month (to the day) Fashion Week will be over.

In fact, it was a little alarming and surreal when we did our backwards countdown of dates (we're not really good at counting to start with, the budget count took even longer). Enter panic mode.

24 days.

Twenty Four Days!

Today our team met and revised our already gigantic and full calendar, which you can see below. Not the clearest picture, but we have to keep some of the suspense right? Consider it a leak.

Meanwhile here are the need-to-know's for this year's event:

Ticket Sales

Tickets are ON SALE now and this year we've worked in a student discount: UF, SFC, Full Sail, FSU - whoever simple bring your student ID to the door and get in at a lower cost. Simple!

As usual there are tickets for standing and seats - early bird gets the good chair.

For ticket information click here

Performances

There are tons of performances and art projects to look forward to. Our annual Kick Off Art Exhibit, music artists Pop Glow will be performing at Thursday's show.

Plus a whole night dedicated to art appreciation and awareness at Gala for the Arts - our black tie fundraiser benefitting Rocket for the Arts - like Rocket on Facebook

Volunteer Opps

Want to get involved? Great! We are now accepting applications for volunteers, submit this form and a GFW team member will contact you if we find a good fit.

Volunteering is pretty sweet. You get free range at the events, access to backstage and all sorts of cool things BUT this is a serious working opportunity - no slackers (sorry).

Have you gotten a t-shirt or a button yet? Let us know if you have and what you think!

Need Media Creds? Click here

2011-03-13T21:19:00.003-04:00

Are you a working member of the media interested in covering our event?

Super! (and welcome)

Please complete this form - the deadline for submission is March 19th 2011

Do you write, blog, vlog, film, edit, photograph, produce?

We encourage all types of media to apply.

Pop Glow to perform at GFW

2011-03-13T20:35:00.012-04:00

The GFW team is so excited to announce our first musical act of the season - Pop Glow.

We were introduced to the group in 2010 while they were on a Florida leg tour with Black Kids. Earlier in the year I saw them play The Vagabond in Miami; trust me when I say, these guys (and their fans) know how to have a GREAT time.

If you've ever been to a Pop Glow show you know you're in for dancing, tons of neon, and crazy, motor-mixed cover songs (on top of their original tracks) including Michael Jackson's "Rock with You" and Phoenix's "Listomania".

Here's one of my favorite Pop Glow songs called "Dreams Come True". Don't let the title fool you, there are no Disney-esque lyrics here.

You can catch Pop Glow LIVE at Villa East - 301 North Main Street - during Gainesville Fashion Week's Thursday lineup - buy tickets here.

Remember, pre-sale tickets end on March 31st - so you better hurry. Between this fun band and our incredible line-up of designers, boutiques and the Emerging Designers Showcase; word to the wise - just get those tickets quickly!

Like Pop Glow on Facebook or listen to more of the tracks on Soundcloud.

Dreams Come True by Pop Glow

SPONSOR UPDATE: Magic101.3FM

2011-03-07T20:50:00.004-05:00

Gainesville Fashion Week is thrilled to announce we have a radio sponosor! Woo hoo!

Magic 101.3 is Gainesville/Ocala's home for blazin’ hip-hop and R&B.

Check them out during your work week or listen live from their website!

The Weekday Lineup

6am-10am: The Rickey Smiley Morning Show

10am-3pm: Lady Reign

3pm-7pm: Ya Boy Russ

7pm-12am: DJ Terrah

Connect with them on Facebook or follow Magic 101.3 on Twitter @Magic1013FM

Meet the models with Spyglass Apartments

2011-03-04T11:21:00.005-05:00

We loved that one of our sponsors Spyglass Apartments created this hot, new Meet the Models video.

Take a look at what some of our new and returning talent had to say about the event and check out their vlog CMC-TV.

Brittany and Mel are playing double duty this season as sponsors and GFW team members.

Have a safe and stylish spring break students! See you on the runway.

Three Thirty Couture Grand Opening & Model Meet'n'Greet

2011-03-03T01:07:00.013-05:00

Three Thirty Couture's Grand Opening and Model Meet and Greet was amazing! Hot clothes, beautiful models - what more could we ask for?

Check out the live talent "model-quins" in the store's display window showing items from their collection.

We spent most of the evening mingling with owners Nicole and Clyde Snodgrass, their staff and our models.

Some of our sponsors catered the event (points if you got there early). Guests enjoyed delicious sushi from Rolls'n Bowls and fruit trays from The Flying Biscuit Cafe.

Three Thirty hooked up shoppers at the grand opening by taking 35 percent off their purchase.

The night ended with a ride downtown to SpeakEasy - thanks to AP Limo - for the official after party. Thanks for the great night Three Thirty, we look forward to seeing your line!

See more candids from the event here.

SPONSOR UPDATE: HOME Magazine

2011-03-02T16:22:00.003-05:00

HOME: Living in the Heart of Florida Magazine's mission is to be the leading lifestyle publication in North Central Florida, while giving back to those who consider the heart of Florida HOME.

The magazine has a diverse, extensive readership all over North Central Florida and features articles on everything from healthy to fashion.

HOME is active in support charities throughout the community and hosts its own event, Taste of HOME, to benefit youth in our community.

We proudly welcome them back to another season as media sponsors of Gainesville Fashion Week.

For more information visit their website and grab a copy around town today!

Official GFW Model Photo Shoot

2011-03-02T12:11:00.009-05:00

Our newest video from our modeling photo shoot is now up on GFW-TV.

We have some awesome behind the scenes footage and interviews with some of the models.

Check it out!

Special thanks to our sponsors:

University House for providing us with a location to make it all happen
Domino's Pizza for feeding our staff and models
Monster Energy for keeping us wired throughout the day
And last but certainly not the least, Tyler Jones of Exile Photography for the awesome
candids from our photo shoot. Check them out here!

Lastly, you've been hearing us ramble about how hot they are!

We present to you our 2011 GFW models. See you haute stuffs on the runway!

TALENT/SPONSOR UPDATE: Three Thirty Couture

2011-02-28T19:30:00.005-05:00

Three Thirty Couture was founded by Nicole Snodgrass in 2009 to fill a much needed gap in Gainesville's fashion circles.

With a likeness to a boutique one would find on 34th Street in New York or in Miami's trendy South Beach; Three Thirty Couture brings a new edginess and style to all of the Gainesville area.

From casual mid town outfits, to a huge selection of cocktail (or evening wear, whatever you think works best) dresses that are sold in very limited quantities to ensure only one other person has the ability to purchase the same item.

If you're looking for something high class without having to pay for it; stop by Three Thirty Couture in the Butler Plaza.

Our First Model Rehearsal

2011-02-27T01:20:00.011-05:00

Our first model rehearsal was fantastic! Models practiced and worked on perfecting their walk down the runway for the first time Wednesday night at Sharab Lounge.

Sandra Meza of Sironna (a designer you can catch on this year's runway) was at our rehearsal showing off her beautiful line of new swim wear. Sironna suits are on sale - just in time for this great warm weather and Spring Break, call the neutral7 shop for more details at 352.376.4221.

So after all the hype of me talking about our models - want a chance to finally meet our team?

Come to the Three Thirty Couture's Grand Opening this Wednesday, March 2 to meet and mingle with not only our models but catch some special deals!

Get more information on Three Thirty's Grand Opening and learn more about the owners here.

And for more pictures of our first rehearsals take a look at our full album

Add Three Thirty Couture to your foursquare to-do list.

SPONSOR UPDATE: INsite Magazine

2011-02-25T18:39:00.000-05:00

INsite magazine is Gainesville's No. 1 entertainment resource.

The monthly print edition features exclusive profiles on everyone making headlines, from local bands to national celebrities. Regular features include reviews on movies, music, video games and books; fashion, beauty and fitness columns and photo shoots; a complete restaurant and nightlife section; and the most comprehensive events calendar in town.

Their sister website, InsiteGainesville.com, is updated daily with front-row concert pics, behind-the-scenes videos, Gator sports highlights, unmatched giveaways and insider events coverage.

Want to be in the know?

Follow INsite on Twitter @INsiteMagazine for Fashion Week deets and more!

SPONSOR UPDATE: Scissors Salon

2011-02-25T17:59:00.001-05:00

Two art students at the University of Florida students started Scissors Hair Salon in 1982.

Since then, the team at Scissors salon has committed to helping you look and feel your best.

Their styling team continually strives to bring you the newest innovations in hair design to help you achieve the look you want.

We welcome them back to another season of Gainesville Fashion Week.

TALENT UPDATE: Jacquelyn Brooks

2011-02-25T10:07:00.007-05:00

Jacquelyn Brooks is a fashion designer from Gainesville, FL. Her designs include: bridal, formal, semi-formal gowns and resort wear. She has a B.S in Apparel Design from Florida State University. After graduation, she returned to The Swamp where she opened a design studio across from the University of Florida campus.

Brooks passion is designing women's formalwear. Clients commission Jacquelyn to design their red carpet, formal gowns for the area's premiere social events including: the annual Noche de Gala benefit, Oscar Night at the Hippodrome, STOP Children's Cancer fantasy events, Five Point of Live fundraisers and original bridal gowns.

Brooks has also designed competition gowns for the Miss University of Florida and Miss Gainesville pageants.

She's a strong advocate for community service and has donated her gowns to local charities and silent auctions including The American Heart Association's annual ball and STOP Children's Cancer Holiday Concert.

Her design auctioned in the Cure by Design Fashion Show, supporting cancer research, raised $5000 for the American Cancer Society.

You can see more of Jacquelyn Brooks fantastic work at the Rocket for the Art Black Tie Gala on Friday April 8th.

SPONSOR UPDATE: PhoBooth

2011-02-25T09:58:00.005-05:00

PhoBooth began in November of 2008, when owner Jenoa and her brother Taylor attended their uncle's wedding. The happy couple rented a photo booth and they thought this was the best thing in the world! We used it over and over, all night long.

Completely captivated by the idea, Jenoa and Taylor began researching other booths online and realized that most photo booth rental services seemed to charge way too much in relation to the quality they provided. They knew they could offerbetter quality photos (thanks to having a professional photographer in the family) and would figure out pricing as they went along.

The brainstorming began and the scribbled blueprints piled up until they finally came up with a plan that stuck. A month of sewing, hammering and praying the first PhoBooth was completed booth literally minutes before their first event.

Two and a half years later they are at revision five, their best booth yet in terms of visual appearance, setup/teardown time, storage space, printer/photo reliability and guest capacity (however, they are always trying to improve and say stick around booth #6).

We welcome Phobooth back for another season of Gainesville Fashion Week and be sure to get your pics taken at our events with their fun props and costumes!

SPONSOR UPDATE: INsite Magazine

2011-02-24T23:16:00.005-05:00

INsite magazine is Gainesville's No. 1 entertainment resource.

Their sister website, InsiteGainesville.com, is updated daily with front-row concert pics, behind-the-scenes videos, Gator sports highlights, unmatched giveaways and insider events coverage.

Want to be in the know?

Follow INsite on Twitter @INsiteMagazine for Fashion Week deets and more!

SPONSOR UPDATE: Gator Domino's

2011-02-24T11:56:00.003-05:00

Gator Domino’s is your pizza, sandwich and buffalo chicken Headquarters!

They are open late until 4 a.m. and have eight convenient locations. Over 50 percent of Domino’s delivery orders in Gainesville are placed and tracked online using our award-winning website - GatorDominos.com.

Check out their delicious menu and great coupons. You can even place your order days in advance!

Hungry now? Stop by any of their locations and enjoy one a $5 Ready-to-Go lunch, dinner or late night options.

SPONSOR UPDATE: Monster Energy

2011-02-24T11:53:00.003-05:00

Monster not only provides the meanest energy supplement on the planet, but a way of life. Their athletes, musicians, employees, distributors and fans live life on the edge.

Monster packs a vicious punch but has a smooth flavor you can really pound down. It’s wicked mega hit that delivers twice the buzz of a regular energy drink.

This year's event is powered by Monster (which is great news since we need as much energy as we can get!).

SPONSOR UPDATE: ZuZu

2011-02-24T11:51:00.005-05:00

ZUZU is a hip, stylish, elegant and approachable environment where you can embrace the age-old relationship between the finest food, delicious cocktails and incredible service, all at an excellent value.

In an inspiring and intimate atmosphere, ZUZU brings together the taste of upscale cuisine with the freshest ingredients combined with a wide array of wines and cocktails. They guarantee your senses will be delighted and your palate overwhelmed.

ZUZU also has an ultra-modern lounge, where you can relax with friends and enjoy the live music. Attached to ZUZU, is Jolie Events, a banquet space that seats up to 250.

Join us at Jolie Events on Friday April 8 for the Rocket for the Art Black Tie Gala.

SPONSOR UPDATE: Grooveshark

2011-02-24T11:36:00.003-05:00

Grooveshark is the fastest growing on-demand music service in the world and it’s based right here in Gainesville!

With a constantly updated catalog of music provided by our users, artists and labels, Grooveshark aims to give everyone in the world instant access to the music they love.

SPONSOR UPDATE: Absolute Perfection Limousine Service

2011-02-24T11:32:00.005-05:00

Absolute Perfection Limousine Service, better known as AP Limo, has been serving Gainesville and surrounding North Central Florida for over 8 years.

With the largest fleet of limousines and chauffeured sedans, AP Limo carries the area's only "On Time Guarantee" backed up with a rare luxury transportation "Low Price Guarantee."

People wonder how any company can do all this and still deliver Absolute Perfection?

Rent a limousine from AP Limo for your next big occasion and find out!

Like AP Limo on Facebook or call 352-538-5466

SPONSOR UPDATE: Spyglass Apartments

2011-02-24T11:26:00.007-05:00

Spyglass Apartments is the alternative to cramped college living.

In fact, their slogan is "student living with space to breathe".

At Spyglass Apartments you can choose from 1, 2 or 3 bedroom plans and enjoy other perks like: being on a direct bus route to the UF and SFC campuses, a dog park on site, all the sport and lifestyle amenities you need, the option of furnished apartments and roommate matching and pre-scanning on the Facebook app Roombug. It's pretty darn sweet!

Visit them online

Like them on Facebook

Add them to your foursquare to-do list

(Specials for the mayor and those who take a tour!)

Peep the video below

SPONSOR UPDATE: ALIAKIM

2011-02-24T11:25:00.003-05:00

ALIAKIM is a distinctive accessory and clothing line that blends fashion with activism.

ALIAKIM’s pieces uniquely combine cultural icons with high-end fashion elements to artistically raise awareness of current world affairs.

It is their heart felt mission to provide women with clothing and accessories that reflect their activism as much as their exceptional taste. Cosmopolitan women everywhere will have the opportunity to express their social consciousness as sophisticatedly as they express their femininity.

Giving meaning to the term “revolutionary chic” is the intention of this line; to put the “wear” in “awareness” and as a result inspire change.

Three Thirty Couture: Gainesville's newest walk-in closet

2011-02-22T22:25:00.012-05:00

Butler Plaza is home to Gainesville’s newest boutique, Three Thirty Couture nestled between Campus Outfitters and Bonefish Grill.

Owner, Nicole Snodgrass has created what she calls a walk-in closet by using closet cabinets, a dark color scheme and footstools scattered throughout the store. The words posh, sleek and sexy-sophisticate flash from the window display.

Three Thirty Couture opened its doors on February 16, 2011. This store is Snodgrass’ first venture in selling her own line. After prior experience in retail, she negotiated with designers out of Los Angeles to create her own line.

Shoppers can expect a cross that boasts the quality of Bebe with prices closer to Forever 21. The most expensive item in the store is $70. The collection ranges from silk dresses to casual wear in vibrant colors. Shiny baubles of jewelry are scattered throughout the store. A line of lingerie is also offered.

Three Thirty has a lounge where customers, and the men that so eagerly accompany them, can enjoy alcoholic and non-alcoholic beverages. In the future, the boutique will host private shopping expos for groups and individuals. In Snodgrass’ opinion, these two aspects set apart her boutique from the rest.

Snodgrass chose the Gainesville market because there is a huge market of 30K plus girls in the area. They outnumber the shopping choices offered to them. She specifically chose Butler plaza on the basis of convenient parking and heavy foot traffic. With a greek shopping base in mind, she hopes to target customers of Campus Outfitters.

If you missed opening day, be sure to catch up with the boutique and us at the Three Thirty Couture Posh Grand Opening and GFW Model Meet & Greet on March 2 from 6:30 p.m. to 9:30 p.m.

Add them to your foursquare to-do list

Information on this event can be found here and general store information can be found on its Facebook page or official website.

Regular store hours are from 11 a.m. to 8 p.m. Monday through Saturday and noon to 5 p.m. on Sundays.

The UF-BSU Fashion Xclusive 2011

2011-02-22T15:04:00.012-05:00

We were super excited to be able to spend our Friday night with the University of Florida's Black Student Union for their Fashion Xclusive Show in honor of Black History Month this month.

For those of you that missed it Fashion X-clusive was on fire!

Audience members flocked the Reitz Union Grand Ballroom and took pictures on our GFW red carpet.

The good looking Fashion Xclusive e-board with some of our committee members.

We want to thank BSU for letting us share the stage with them to speak a little about GFW.

The show was amazing and we even saw one of our models Keyanna McGill take the stage!

Thanks for including us in the FISS weekend festivities and see the full red carpet album here.

GFW participates in ACEL Kickball Charity Tournament

2011-02-22T14:19:00.013-05:00

It was so nice to spend a day in the outdoors with our team members and the community! This February the GFW team joined Alachua Country Emerging Leaders (ACEL) for their fifth annual charity kickball tournament.

Neutral 7 joined forces with GFW, young professionals and community leaders at Diamond Sports Park to watch 32 teams compete to win money toward a fantastic abundance of charities.

Of the 32 teams 16 won cash prizes toward the non-profit charity they supported such as The Gainesville Pet Rescue, Big Brothers and Big Sisters, The Arthirtis Foundation, The American Heart Association and March of Dimes just to name a few.

Some of our committee members enjoyed the day outdoors away from our busy office at the neutral7 studio.

GFW & Rocket in Our Town Magazine

2011-02-16T10:13:00.009-05:00

Scanning the magazine racks at the grocery store yesterday I noticed something special in the local section.

Grab the Spring 2011 issue of Our Town magazine to see the article on Gainesville Fashion Week and their sub-organization Rocket for the Arts.

Click here to read the article or grab your copy on newsstands now!

This season GFW, LLC launches the non-profit that was created to foster youth art education and more quality art programs in Alachua County.

As I mentioned in the article, I remember that moment when I knew I wanted to make this "media thing" a career - but I'll take it a step further.

I went to school in the West Indies where I did it all: painting in watercolors and acrylics, graphic design with tracings from a light box and guache paints, sketches in charcoal, pastels and ink, ceramics, woodwork, sewing, and pottery. You name it, I was there!

But, there was a defining moment when I made the switch to digital...and ultimately broadcasting and that one teacher (who funny enough was my history teacher/drama teacher/local morning show radio personality) that really pushed my interest.

Here we are, a little more than a decade later. I don't use my hands as much as I'd like..but I still remember our conversations and the classes from my great line up of teachers.

I think an Art Education, in any form, is so important to developing your personality.

We hope that you feel as strongly and make plans to attend the Rocket for the Arts Black Tie Gala on Friday April 9th benefiting the organization with dinner, dancing, a silent auction and a night of great conversation.

~melanie.

Official Model Photo Shoot 2011

2011-02-14T16:41:00.012-05:00

We want give props to one of our sponsors, University House on 13th Street, for letting us host the Official Model Photo Shoot at their beautiful clubhouse over the weekend (seriously, this is a really nice place!).

We revealed our 77 hot, new models that made the final cut for the 2011 season.

The afternoon was full of fun as we mingled with our new model friends!

Domino's Pizza and MONSTER Energy guaranteed we made it in one piece on the picture perfect day.

I mean, who wouldn't wan't to spend their day surrounded by hot models an awesome team like ours? (Just saying).

For more behind the scenes, behind the fashion coverage:

check out the pictures here
and on Facebook
view all our awesome videos
and see the model headshots and more details on our website!

Have you seen our new video?

2011-02-08T14:42:00.009-05:00

Well here it is.

Behind the scenes footage from our 2011 Model Callbacks held last Wednesday at The Vault.

This Sunday, we hold our official 2011 GFW Model tPhoto Shoot, so you will soon see the new faces of GFW2011. We're so excited and impressed with the caliber of talent - it's going to be a great season.

CHECK IT OUT, NOW! and remember you can watch all the action at GFW-TV.

The Casting Diaries III: Model Callbacks

2011-02-04T00:12:00.013-05:00

Callbacks 2011 were off the chain this year!

Definitely one of our biggest crowds in three seasons of Gainesville Fashion Week.

Our team now must undergo another difficult task: narrowing down our 136 potential new models....once again, you guys are making this way too hard for us!!

Here's a little inside scoop on what went down at the callbacks:

As models flooded the doors at the Vault they were assigned a number by our lovely interns into groups of 15 to keep the chaos down to a minimum
PNM's then strunted their hot stuff down the runway to the beats of DJ Klarc Shepard and Codeman, thanks again guys!
At the end of the runway were our surprise celebrity judges: athletes Chandler Parsons, Adam Allen, Trey Burton & Steven Wilks
PNM's then had a second chance to walk, show off their HOT bods and undress for Sironna swimware who was with us last night

Check out more highlights from last night's casting callbacks here and take a look at our GFW 2011 committee.

The Casting Diaries II

2011-01-29T13:39:00.012-05:00

Our official model casting for the 2011 season is over!

We can't express enough how much we want to thank you all for coming to our casting call this Friday and last Sunday. The level of talent we saw this year left us all so overwhelmed that its going to be extremely difficult for us to narrow it down.

We will be announcing who made it past round one soon, so hold tight Potential New Models!

In the meantime, check out the highlights from our casting call or watch the video below.

The Casting Diaries

2011-01-23T21:36:00.021-05:00

First a HUGE "Thank You" to all of the attendees at Sunday's casting.

We had about 200 guys and girls show up to neutral7 design. Applicants drove from as far as West Palm, Tampa and Savannah, GA - we truly appreciate your efforts.

(That, of course, also goes out to our locally based talent)

How many interns does it take to pitch a tent? Well, it depends on their height but after some struggling (and a little help from our stage manager, Brandon) we got things rolling and started processing our first slew of applicants.

Take a look at these beautiful people!

Some applicants got some great swag from our downtown salons, ChaoticVibes kept the crowd moving while Monster Energy made sure we were fueled all afternoon long.

For those who could not make it; here's what went down:

After completing our application and getting the awesome, limited edition GFW button models applicants were sent indoors for photos: headshots, full lengths and profiles
They were measured by a team of professional, but still giggly interns, masterfully led by Kristi who had the "inseams" measuring spot last year
Then they walked our makeshift runway for local designer, Bobby K, and co-producer, Gwen

Check out some candids from the Casting Call powered by Monster Energy here and subscribe to GFW-TV on YouTube to see clips of this and all of our events.

Why else do you think Brandon has such a huge grin on his face? He knows our videos are amazing!

GFW takes over Gator Nights!

2011-01-22T19:23:00.002-05:00

The GFW team took over campus one last time.....

Our team gave out our last batch of HOT cards to the students of UF Friday evening at Gator Nights before our casting call this Sunday.

We had so much fun meeting so many awesome people - check out these jugglers!

You guys were SUPER fantastic, check out your pictures from last night here!

We cannot wait to see you guys this Sunday at the casting call.

2011-01-21T15:10:00.003-05:00

We took things to the streets...err, of campus that is!

The GFW team hit the Plaza of the Americas on UF's campus this week, hours before the Runway Workshop, to hand out some last minute hot cards.

Did you see us there? If not, take a look at what you missed.

We are SUPER excited to see and meet all of you at Model Casting this Sunday.

Don't forget you can fill our application online to save a bit of time - click here to download.

Be in the news!

2011-01-21T12:39:00.002-05:00

Hi everyone,

Our fashion editor friend from The Gainesville Sun needs some help!

For a Gainesville Sun article, Lashonda Stinson Curry is looking for local guys who wear/love bowties and girls who like the look.

If you'd like to be interviewed for the story, find her at lscurry426@gmail.com or 374-5038 before Monday 24th!

Calling all Models!

2011-01-18T12:12:00.006-05:00

Inexperienced or experienced, short or tall, big or small. We want to see YOU!

Just a reminder about our casting call THIS Sunday January 23rd.

We will be waiting for you at neutral7 - 2444 NE 1st Blvd, Suite 700 - from 1 to 5p.m.

Side note, have you been to our GFW-TV page lately, you can see awesome videos - like this one - take a look, we'd love your feedback!

See you on Sunday!

HOT Cards - Who has 'em?

2011-01-16T20:53:00.008-05:00

We hit the streets of Gainesville like maniacs this Saturday night with HOT cards, stickers and our hot new interns to tell people about the 2011 Casting Call.

We had so much fun scanning 101 Downtown, Sharab, Spannk, Status, SpeakEasy and Bank for fun faces - we just might do it again. Keep an eye out for the hot pink mark, you never know when we're gonna pop up.

Thanks everyone for being such good sports and a special hello to the policeman that we covered in stickers in front of Volta.

See the full album here and don't forget Model Casting January 23rd at neutral 7!

GFW 2011 Model Casting

2011-01-14T16:46:00.001-05:00

Every year we hold an open casting call for models. We encourage ALL to apply there are no special requirements other than being fabulous (and over the age of 18).

Download the model application here.

The casting process is simple:

You show up and complete a form, or turn in your already completed form
We measure you and take a headshot

Done! It's really that simple.

OK, OK so it's a bit more complex on our end but it's still pretty simple for you!

Check out this clip of last year's casting from our friends at INsite magazine.

See you on Sunday January 23rd from 1 - 5 p.m. at the neutral7 studio in Gainesville.

Calling All Hotties!

2011-01-14T10:23:00.001-05:00

The Gainesville Fashion Week team is on the prowl for the next hottest thing.

Throughout the next two weeks, we will be scouring the city in search of those worthy of the GFW "Hot" Card- the exclusive hot-pink token signifying we think you have what it takes to be a model in this year’s runway shows. Whether it is at the local hot spots, out to dinner or on campus, we are always on the lookout. Once spotted, your picture will be taken with your Hot Card and uploaded into our Hot Card photo album on our Facebook page for all to envy.

Check our page frequently to see which of your friends have already received their Hot Card!

Are you hot enough for the paparazzi?

Visit gainesvillefashionweek.com for more information.

Hola from Los Angeles

2011-01-11T20:47:00.012-05:00

Last season we brought you the scoop from London, this year we're taking things to Los Angeles.

Remember Simone? She covered GFW last year and has since moved to LA to make waves in the fashion, entertainment and beauty industries. We still think of Simone as our hometown girl and had the chance to catch up with her this week.

Photo by Tyler Jones, Exile Photography

Simone, our newest guest blogger, will be giving us the scoop from Hollywood and it ties in perfectly with this year's theme. Want to know about her LA takeover? Start reading:

Four Months of Fur

I wish I had more time to wear my cognac-colored rabbit fur. I guess if I move to NYC or somewhere frigid I’ll get more wear out of it, but here in Southern California I get about a three or four month window.

Vintage cognac colored fur with hood, $100

Even if I only get to wear it once, this golden vintage find was worth every penny. Not only is it in keeping with the Fall/Winter 2010 plush fur trend, it’s also a perfect pairing with this season's neutral palette. A good fur is a staple item you can cherish for years and several Fall/Winter seasons to come.

Thankfully, I spent New Years in a local ski town and got plenty of usage out of my new fur. But alas, winter is coming to a close and a bright spring is in the not too distant future, so this isn’t as much about buying a fur as it is taking advantage of your local thrift and vintage.

Don’t be afraid of thrifting and wearing second hand clothing. A couple things to keep in mind when searching for the perfect vintage find:

Exhaust all options, from Goodwill to an old lady consignment shop…just do it up
Inspect the garment through and through! If it has imperfections, you won’t wear it
Peruse the racks thoroughly...because you never know what’s hiding behind an obstructive 80’s disaster
Try it on, and try it on a lot since you probably won’t be able to return it
It’s vintage, so go for a bold accent piece you can pair with staples you already have at home. But then again, agood staple is always a solid, and safe, choice.

If you're worried about staying current, you can absolutely find trendy pieces relevant to this season's stipulations. But, the best part about thrifting is the uniqueness of an item that no one else will have, unlike the dime a dozen garments from Forever21 or H&M. Whether its a fur or a retro frock, vintage is a head-turner, and will keep you looking fabulous for at least the next four months.

With love from LA!

Simone

Follow her on Twitter @Tastemakehers

** For fabulous free products, fashion tips and the best in LA living, check out my blog The Tastemakehers: Discover & Indulge. Right now, were giving away makeup from h.wood.beauty, a favorite of Katy Perry, Lindsay Lohan and Rihanna!

Vintage 1980's A-line velvet dress with sheer neckline, $25

Vintage authentic leather satchel, $14

GFW Walking Class in 2 weeks

2011-01-11T16:02:00.005-05:00

Need to know how to work it? We can help!

Gainesville Fashion Week has hosted a walking clinic in previous years and will be hosting this year's clinic on Wendesday January 19th at 7p.m.

The class will be held in downtown Gainesville at Sharab Lounge and open to all interested participants.

This takes place just DAYS before the Model Casting Call that will be held at neutral7 design on Sunday January 23rd.

Don't forget you can download the model application online now!

Photo by Tyler Jones of Exile Photgraphy

Welcome one and all to GFW2011

2011-01-09T19:36:00.001-05:00

This weekend we "officially" kicked off our Gainesville Fashion Week calendar and welcomed our newest talent to the team.

We managed to squeeze in some fun during a week-long series of meetings on Saturday night at the INsite Magazine Launch Party. The magazine published their 28 Most Interesting People edition (on newsstands now) and we took the opportunity to celebrate a long-time media sponsor and mingle with our new batch of interns.

We put an open call for talent at the end of 2010 and received an overwhelming response. However, from the 200 plus applicants, we narrowed things down to a select mix of twelve PR, Advertising, Business & Event Management and Marketing majors from the University of Florida and Santa Fe College.

We'd like to welcome the interns to the team, and if you see them out come say, "hello!".

Carolina Prieto
Sarah Jackson
Alina Torres
Aditya Pamidi
Julian Andrew
Brittany Jones
Kristine Straker
Jacqueline Echagarruga-Irimia
Alexa Carlin
Kasi Martin
Samantha Albright
Meshi Shoshana

MODEL CASTING CALL - SUNDAY JANUARY 23RD - 1 - 5p.m. - neutral7 STUDIO - APPLY!

GFW 20eleven Wants You!

2010-10-26T14:13:00.000-04:00

Seeking individuals to intern with GFW 2011 in areas including: Sales and Sponsorships, Promotions, PR/Social Media, Photography, Graphic Design, Video Editing and copywriters. Will work closely with event organizers, business owners, vendors, media and the public. Position offers invaluable experience, and a chance to be part of something truly unique in Gainesville. Ideal candidates will be well organized, creative, have strong problem solving skills, and good interpersonal skills. Must be able to work independently or with minimal supervision. If you are interested in applying please send a resume, cover letter and any applicable work samples to gfwllc@gmail.com by October 31, 2010. If you have a specific interest please make sure to describe it onyour cover letter.

The positions for the 2011committee require a 5 month commitment for monthly meetings for the remaining of the year and weekly meetings starting January. Additional volunteer and "during event" positions will be posted in the future.

gfw! sponsors Project Hyphen: Asians in Fashion

2010-10-04T12:52:00.000-04:00

Since our logo release in September, we have been working hard to get started on our marketing efforts for next year's fashion week. gfw! 20eleven is going to be all about glits and glam! So it's only fitting that gfw! and the Retail Society are cosponsoring the UF Asian Kaleidoscope Month 2010: Project Hyphen: Asians in Fashion, a night in fashion at the Reitz Union Ballroom featuring Filipino designer Jay Nicolas Sario, www.jaynicolassario.com, from Bravo's Project Runway, fashion designer Kim Phan, www.yumikim.com, and Crystal Fong of the Fashion Institute of Technology New York on Monday, October 18 from 6:30pm - 9:00pm.

This glamorous event with be presenting clothing from a variety of prominent Asian American fashion designers as well as hold a questions and answers session from the designers themselves during the show.

gfw! was delighted to assist in promotions and providing makeup and model contacts for the event including Avant Garde Salon who did an amazing job on hair for last year's Gainesville Fashion Week.

Be sure to check out the UF Asian Kaleidoscope Month at www.ufakmonth.com and visit the facebook page for more information about the upcoming event!

And don't forget to keep checking http://gainesvillefashionweek.blogspot.com and the gfw! facebook page for more updates on gfw! 20eleven!

Gainesville Fashion Week: Red Carpet and Art Show

2010-04-08T09:41:00.000-04:00

It was only a Wednesday but with Gainesville Fashion Week on board, it was a Wednesday like no other.

Last night kicked off Gainesville Fashion Week's 2010 season. Hosted in the Sharab Lounge, guests experienced two parties in one. Downstairs, invite-only guests were entertained by the Phobooth's picture studio, fed by Calico Jack's wraps and wings and The Truffle Cake Co. dainty desserts.

But upstairs an open art gallery allowed spectators to check out the work of fourteen local artists, ranging from photography, mixed medium pieces and paintings.

And guests got to awe over handmade jewelry by Courtney Lee Designs and Laurel B Jewelry upstairs too.

This was only the beginning. Coming up are three consecutive nights of amazing fashion designers with three designers per night. On Thursday night, Wolfgang, Calzatura, and Kenneth McCraney will be showing at the Vault. The show starts at 8 p.m.

If you haven't purchased your tickets yet, buy them at Event Brite. Here's the direct link to tonight's show!

*All photos were taken by Tyler Jones of Exile Photography

Designer Update: Mikho Karajito

2010-04-01T17:00:00.001-04:00

Some special pieces will be making an appearance in Mikho Karajito's fashion show.

Mikho Karajito by Miguel Blanco joins forces with Nicole Schumann Designs to feature pieces of her jewelry in his spring 2010 Gainesville Fashion Week Show. Schumann designs jewelry from the vintage amulets she has been collecting for years.

"They're old romantic, pieces of the world," she says. "I'm always antiquing in New England and hunting for unique finds in in Europe. I'm a fanatic."

Nicole Schumann's Jewelry has been featured on "The Today Show", "The View", "Elle Magazine" and is a staple in "Hamptons Magazine." Her pieces are worn by stars like Jessica Alba and Christie Brinkley

For more information on Nicole Schumann, visit her Web site: www.nicoleschumanndesigns.com.

Talent Update: Sabor Latino

2010-04-01T15:00:00.003-04:00

They'll be swinging their hips come Saturday night, April 10, at Gainesville Fashion Week!

Sabor Latino is the Hispanic Student Assembly's official dance team at the University of Florida. They've lit stages on fire all across Gainesville, and have developed a reputation for having a show stopping latin flare in every performance.

As a competition team, Sabor Latino has competed in and won countless competitions including, VISA International Month Talent Show, Hispanic Heritage Month Talent Show, UF's Official
Gator Growl Talent Night, UF's Soulfest and many others.

For more information on this dance group, check them out on Facebook.

Talent Update: Indigovox

2010-03-31T17:28:00.002-04:00

Originally from Miami, Florida... Raquel Beatrice Pupo AKA Indigovox... is a self-produced solo female electronic music composer and performer. She now resides in Atlanta, GA and is a part of the live electronic music movement.

Indigovox's appeal resides primarily in her very danceable, catchy melodic synthpop songs, which stay stuck in the listener's head. Her influences range from: Berlin, Erasure, Freezepop, Madonna, Blondie, Depeche Mode, Giorgio Moroder, New Order, and The Pet Shop Boys.

Indigovox has shared the stage with amazing bands like Freezepop, Fischerspooner,Shiny Toy Guns, Avenue D, Joy Electric, TheSTART, Nemesis Rising and other local bands from the neighborhood.

Currently at the moment...Indigovox is working on a new 2010 solo project album. Something new and experimental would be the best way to describe it.

Links to Indigovox:

www.facebook.com/indigovox

www.cdbaby.com/indigovox

Talent Update: Exile Photography

2010-03-26T19:00:00.012-04:00

Just a tidbit on Exile Photography who will be snapping away for Gainesville Fashion Week.

Exile Photography is a full-fledged photography business established by Gainesville-based photographer Tyler Jones. Specializing in documentary, wedding and event photography, as well as offering a wide range of decorative prints for sale, Exile is capable of creating unique and engaging imagery for any occasion.

To delve deeper into the world of Exile Photography, please visit the website at www.exilephoto.com. And for inquiries on the services offered e-mail Tyler at exilephotography@yahoo.com or call 352.332.8977.

Sponsor Update: Lingerie Co.

2010-03-26T17:00:00.001-04:00

Gainesville Fashion Week welcomes The Lingerie Company as a sponsor!

They're located in the Butler Plaza at 3226 SW 35th Blvd Gainesville, FL 32608. To check out their products visit them at www.lingeriecompany.com or give them a call at 352.335.4814.

Hours of Operation

Mon.-Sat. :11a.m.-8 p.m.

Sun.: noon- 5 p.m.

Sponsor Update: Duo Media Foundry

2010-03-26T13:00:00.009-04:00

Serving the greater community in "telling its stories" is DUO Media Foundry. And this year, they're serving as a GFW2010 sponsor.

DUO Media Foundry is a close-knit team of passionate artists and thinkers driven by ravenous curiosity and super-human work ethic.

"We know it's not about us,"Miguel Blanco said. "It's about helping our clients tell their stories and express their message."

With over a decade of execution, DUO Media Foundry pushes creative limits to provide the highest quality design and production services for all trades in any format delivering award-winning network branding initiatives to advertising and design, new media, film and television.

For your design and production services, you can soon visit their Web site www.duomf.com ( it is currently under construction).