GFW Loves Simons and Cantina

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Everyone in Gainesville should know what a “Hot card” is after this past week. 

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A rather ingenious viral marketing strategy, the hot cards not only pump people up for GFW, but also they also invite recipients to werk their hotness at our Model Casting Call this Sunday at Neutral 7.

We handed them out in Turlington Plaza during peak class time and in two of Gainesville’s hottest spots: downtown at Simon’s and midtown at Cantina. It was an exacting task to reach out to all of the beautiful people here in Gainesville, but someone had to do it! And trust us, we’re glad we did.

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Essentially, a black-clad intern randomly approaches an attractive and stylish girl or guy, tells them just how fabulous they are and gives them a card. A little creeptastic, but ohsomuchfun we can’t even explain. And it works.

On Thursday we promoted at Simon’s, where we began around 10 p.m. and undoubtedly started the party. We mingled, posed for pictures and handed cards out to the cutest people. It was such a great time that we don’t think those who were hot-carded will ever forget us approaching them, even if they don’t show up to the Casting Call (although we can’t think of why they wouldn’t). It was classic GFW.

However, promoting at Cantina took things to a never-before-seen level. Per usual, hot cards were handed out, pictures were taken in front of our step-and-repeat banner, but then…

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…that happened.

“That” is several LCD screens designed by Smart Cast Media.  People strapped the boards on their backs and walked through Midtown.  Then some of your gorge GFW 2013 Directors put them on, too!

It was amazing. Many of your GFW interns had no idea that this was going to happen, and when we first saw the boards marching down University Ave., there was a resounding, “Wait, are you serious?” Things had just gotten real.

FYI, promoting at Cantina using LCD boards was a huge deal: GFW was one of the organizations to use them for social marketing in Gainesville. It was a night to remember.

GFW in itself is something to remember. Come out and see us on Sunday at our Casting Call; you’ll be glad to say you were a part it.

See you then!

- Niko 

The Follow Up: GFW Loves Sharab!

As GFW interns, we have it pretty good. While it’s certainly not easy putting on such a large-scale event, we can’t help but enjoy every minute of it. On Saturday night, our job description included mingling, schmoozing and scoping out Gainesville’s most beautiful people as we took over Sharab Lounge. Looking sophisticatedly chic in all black – with the exception of standout accessories like Shelby’s scarlet pumps, Chin Chin’s goldenrod bag and my citrine beaded necklace – interns from each division of GFW came together to promote our model casting call on Feb. 3.

Downtown wasn't particularly buzzing with activity, but that didn't stop us from having a great time. While promoting Sharab’s GFW-inspired shots Hot Pants (a cinnamon concoction that’s fuchsia tint made it look as good as it tasted), we passed out Hot cards to perspective models like the slender 6-foot woman with razor-sharp cheekbones and the adorable Ashton Kutcher look-a-like behind the bar.

Think you’re what we’re looking for? If you want to learn more about the opportunity to model for GFW, we’ll be stationed in Turlington all week. You’ll also find us Downtown again at Simon's on Jan. 31 and in Midtown at Cantina on Feb. 1 promoting the big casting call.

Even if modeling isn’t for you, swing by and join the fun. Just look for the cohesively dressed cluster in black.

-Alyssa