The Recap: GFW Walking Clinic at Cellar 12

We all brush it off as a cliché quote, but after last night’s walking clinic, the bold potential models proved that practice really does make perfect.

A little apprehensive about the turnout, we were thrilled to see so many people filing into Cellar 12, prepared to master the art of the runway walk. About 30 model hopefuls of all shapes and sizes waited in the rustically whimsical special events venue, posing for pictures and soaking in the pulsating music before turning their attention to the seasoned model coaches.

Social Media intern Niko Pifferetti joined models Heather Jones, Sarah Parmenter and Nodira Abdukhamitova as they demonstrated how to properly walk down a runway and pose.

“We’re going over the basics – stand up straight, keep your eyes fixed in the center, how to walk keeping one in front of the other and hold poses so the photographer has time to shoot the outfit,” Heather said, who has been involved with GFW for four years.

 Soon enough the participants were able to apply what they learned, bravely strutting across the hardwood floors in front of the entire GFW staff. Between Sarah actively reminding the girls to slow down and Niko’s great tips for the guys’ “dude walk,” the prospective models got into the spirit and improved with each turn. The poses continued to get fiercer; one girl even whipped off her cherry red blazer at the end of her walk, receiving enthusiastic cheers from the staff and veteran models.

With so much excitement, talent and fashion in the room, we can only imagine how successful the Casting Call will be on Sunday.

But here’s an important tip for all you aspiring supermodels: Don’t forget your heels! 

-Alyssa

Meet Your Bloggers!

Begin shedding your coats and long-sleeved tops because Gainesville is about to get haute. Spring brings sunny skies and vibrant hues, but most importantly the 6^th annual Gainesville Fashion Week.  An event so amazing that it stretches over four days, GFW features the best that fashion, art and music have to offer.

 

The festivities, beginning April 3rd, include exclusive, invitation-only events and parties, open art shows and ticketed runway shows. The weekend will be teeming with local and national designers in addition to showcasing many boutiques, businesses and vendors.

As your GFW bloggers of 2013, we have taken it upon ourselves to be your eyes and ears of Gainesville, reporting on the latest trends and updating you on under-the-radar events that will surely make this spring the best yet.

Want to get involved? Contact us about becoming a sponsor. Are you tall, love to play dress-up and can strike a fierce pose? Over the next week, our stylish group of fashion enthusiasts will be strutting around UF and downtown Gainesville promoting our February 3rd Model Casting Call.

Getting excited? Good. Now keep up with the fun.

• Follow us on Twitter @GNVFashionWeek
• Follow us on Instagram @GNVFashionWeek
• Follow us on Tumblr http://gainesvillefashionweek.tumblr.com/
• Pin with us at https://pinterest.com/gnvfashionweek/
• Read the blog at http://gainesvillefashionweek.blogspot.com/

Meet your 2013 GFW bloggers!

Niko:

I came to fashion by way of makeup. As a working makeup artist, I’ve learned so much about trend and culture. Fashion is, at a certain level, “people and parties,” but it’s so much more than that.

Whether on your face or in the clothes you wear, fashion both expresses the person you want to be and signifies your connection with this moment in history. To me, fashion is so much more than just looking cute: It’s seizing a fleeting opportunity to participate in the world as it is today, which may be completely different from how it is tomorrow.

That’s the message I want to get across to people, and I’m honored to be a part of GFW to do just that.

Xx Niko

Chin Chin:

Having grown up in Gainesville (not exactly the fashion capital) fashion has become my way of expression. It represents not only who I am but also who I was and who I'm going to be. Fashion to is not only a statement of ones brand and wealth but rather more importantly of ones personality and culture.

Gainesville Fashion Week has been a life changing experience. The people I've met have really become an inspiration and their accomplishments have become my goals and dreams.

Love,
Chin2

Roberta:

Fashion and journalism have always played major roles in my life. Since I was young, my mom would keep magazines like Vogue and W around our house. They served as windows to a different world, a world where luxury is the standard.

At age 13, I traveled to Milan, Paris and London with my mom. We saw couture fashion shows in Milan and Paris. This once-in-a-lifetime opportunity sparked a flame that has motivated me to pursue a degree in Journalism, specifically the magazine track, from UF.

Since that summer, I’ve been back to Milan twice. I hope to study abroad in Italy, where some of the biggest names in fashion began. I’m excited to be interning with Gainesville Fashion Week 2013, and can’t wait for what’s to come.

Ciao! Roberta

Alyssa:

Eager to leave my uninspiring suburban home, I have been longing for the thrilling lifestyle of a journalist since middle school. I live for investigating, writing and reporting, but always with flair and a purple pen in hand.

As a child, I was captivated by the beautiful, glamorous and quirky world of fashion. Fashion is art, a transformative part of our culture that promotes creativity and individualism. A magazine hoarder, I dream of writing features for the same publications that have inspired me to be confident in myself and molded the way I look at the world around me.

Working for Gainesville Fashion Week is going to be a fabulous adventure that I hope to be a part of for the next four years.

Love Always, Alyssa 

The Follow Up: GFW Loves Sharab!

As GFW interns, we have it pretty good. While it’s certainly not easy putting on such a large-scale event, we can’t help but enjoy every minute of it. On Saturday night, our job description included mingling, schmoozing and scoping out Gainesville’s most beautiful people as we took over Sharab Lounge. Looking sophisticatedly chic in all black – with the exception of standout accessories like Shelby’s scarlet pumps, Chin Chin’s goldenrod bag and my citrine beaded necklace – interns from each division of GFW came together to promote our model casting call on Feb. 3.

Downtown wasn't particularly buzzing with activity, but that didn't stop us from having a great time. While promoting Sharab’s GFW-inspired shots Hot Pants (a cinnamon concoction that’s fuchsia tint made it look as good as it tasted), we passed out Hot cards to perspective models like the slender 6-foot woman with razor-sharp cheekbones and the adorable Ashton Kutcher look-a-like behind the bar.

Think you’re what we’re looking for? If you want to learn more about the opportunity to model for GFW, we’ll be stationed in Turlington all week. You’ll also find us Downtown again at Simon's on Jan. 31 and in Midtown at Cantina on Feb. 1 promoting the big casting call.

Even if modeling isn’t for you, swing by and join the fun. Just look for the cohesively dressed cluster in black.

-Alyssa

GFW Loves Sharab!

Hello fashionistas! We have been busy getting down to business these past few weeks to promote for our upcoming Model Casting Call. So, please join us this Saturday, January 26^th from 10:30 pm until you can’t dance anymore at Sharab Lounge, located at 109 S Main Street. This event will be 21 and up.

Sharab will be mixing special GFW shots all night long for those brave enough to try; we hope they'll have you strutting your stuff down the Sharab runway by the end of the night. Our ever-expanding fashion mob will also be out and on the prowl for Gainesville’s best, so put your best Choo forward and dress to impress.

On that note, if you think you've got what it takes, and we hope you do, stop by our Casting Call on Sunday, February 3rd from 12-5 pm at neutral7 design & graphics. We will also be having a Model Walking Clinic next Wednesday, January 30th from 7-8 pm at Cellar 12 to help any and all aspiring models perfect their runway walk.

For more information about the Casting Call, visit our event page: http://www.facebook.com/ events/526026364077171/ or contact us at gfwmodels@gmail.com. 

See you all out on the town!

GFW Goes to the Movies with Diana Vreeland!

“Style is everything…style is a way of life. Without it, you’re nothing.” -Diana Vreeland 

Gainesville Fashion Week went to the movies last night to watch Diana Vreeland’s “The Eye Has to Travel” at the Hippodrome Theatre downtown. The documentary gave insight into the wild world of fashion, detailing the life of Diana Vreeland, former Fashion Director of Harper's Bazaar and Editor-In-Chief of Vogue. She later went on to work for the Costume Institute at the Metropolitan Museum of Art.

 

Before the event, GFW members met in the lobby of the Hippodrome and talked to moviegoers about our upcoming Model Casting Call, which will take place on February 3 from 12-5 pm at neutral7 signs & graphics. Interns and directors tabled for the event, mingled before the movie, and—it probably goes without saying—complimented each others' outfit choices.

 

With preparation in full swing, a night at the movies was a perfect way for GFW team members to get together and get inspired for Fashion Week 2013.

Keep up to date with all GFW events through our Facebook page, Twitter (@GNVFashionWeek), Instagram (@GNVFashionWeek), Pinterest, Tumblr and Blogspot! 

-Roberta Fiorito 

Cellar 12 to Host the GFW Walking Clinic and Callbacks

We couldn’t be more excited to announce that this year the Gainesville Fashion Week Model Walking Clinic, as well as our Model Callbacks, will be held at Cellar 12, located just off Main Street in downtown Gainesville. Cellar 12 is a newly-opened, special events venue that offers catering with menu choices including Indian, Italian and Caribbean food. The GFW Walking Clinic will take place next Wednesday, January 30^th from 7-8 pm. Veteran models from previous years’ shows will be at the event to provide tips and help any model perfect their runway walk.

For more information about the event, or other Gainesville Fashion Week events, check out our Facebook page, or contact the models team at gfwmodels@gmail.com. And don’t forget to come to the GFW Casting Call on Sunday, February 3^rd from 12-5 pm at neutral 7 design, located at 2444 NE 1^st Blvd, suite 700. You don’t want to miss out this year!

GFW Gala for the Arts

Friday night ushered in a slew of black bowties and long gowns as more than 100 guests enjoyed the 2nd Annual Gala for the Arts in support of Rocket for the Arts.

The night consisted of a Rent the Runway fashion show, and for the first time ever, two kids fashion shows outfitted by Sironna Swimwear and AJNEL designs. The sexy sounds of Savants of Soul filled the room as guests dined on a delicious spread catered by Celebrations Catering.

The night was complete with a silent auction benefitting Rocket for the Arts. Items included original art work, gift baskets provided by Macy’s and M.A.C, gift certificates, as well as a hotel stay in New York City for New York Fashion Week.

INsite Music and Fashion Night!

Thursday, April 12 was all about INsite, all about fashion and all about music. To sum it up, it was a night of our favorite things! It was the first night of runway shows for GFW 2012. After some mingling, everyone took their seats and the shows began.

Maghan McDowell of INsite Magazine was the emcee for the night. She looked absolutely stunning and effortlessly introduced the designers. The night's headliner and Project Runway season 9 contestant, Laura Kathleen, is a friend of Maghan's from their intern days in New York City. It was such a special evening for them, especially when Laura's designs hit the runway...but we'll get to that in a bit!


The first show of the night was The 10z Project, led by Albey Coronel. When The 1oz Project took center-stage, it was clear that color was of high importance. It was all about making a statement. Sometimes, literally. Check out our photos from The 1oz Project show and see for yourself!



Next was Levels Boutique, which Maghan hinted might have a store coming to Gainesville (our fingers are crossed)! We loved the trendy urban vibe from Levels Boutique. Color blocking was a major point for the show. We're so glad this is still on trend! We could see these pieces on any chic Gainesville girl on a fun night downtown, couldn't you? Check out the photos from the show!



Nothing made us want to "get a ring on it" like the Solutions Bridal show. The wedding gowns and even bridesmaids dress were drop dead gorgeous. Gone are the days of ugly bridesmaids dresses, these looks were absolutely chic and elegant. The models looked marriage-ready walking down the runway, I won't lie, I almost got emotional! Ladies, look at the Solutions Bridal photos and tell me you don't want to wear one of these gowns!!

Since the evening was a night of music as well as fashion, it's only fair to mention that DJ Klarc Shepard was spinning all night long for every show!!! He's played for us several times before, and we just love him! So much fun and such a talented guy! We also heard live music from Janna Pelle & the Half Steps, an awesome blues and pop band straight out of the Univeristy of Florida! Read more about their story on INsite Magazine's website!



Back to the fashion, Macy's was up next! As Maghan told us, they wanted to take us on vacation. We were so ready for that!! The beachy looks made us wish we had our toes in the sand sipping on [insert fruity drink of choice here]. We may be biased, but the guy's looks were pretty stellar. Can you say abs? Go see for yourself...brace yourself, though!



Francine Elizabeth was up next, and wait until you learn all about her...she debuted her line last year at GFW 2011, on her 18th birthday. She taught herself everything she knows and hand-makes everything. We can't to see more from her, especially after she attends SCAD, starting this Fall! Her looks were so edgy, yet completely wearable. Her color story looked fabulous on the models, look and prepare to be amazed...don't forget, it's HAND-MADE!



Last but definitely not least, was our headliner: Laura Kathleen! She is as wonderful and sweet in person as she is talented! We were just blown away by her designs. You can't help but feel empowered, fierce and on fire in one of her looks...and the models proved that. Take a look! Personally, I felt like I was back on the streets on Manhattan, there's was just an overall city-chic vibe that gave me chills!

Don't miss the Gala for the Arts tonight and the next set of runway shows. It's truly a stunning experience that you won't forget!

-Lauren

GFW Opening Night! Red Carpet and Art Show at Villa East

The night we've all been planning for has arrived! Gainesville Fashion Week 2012 kicked off Wednesday night with a red carpet and an art show at Villa East. The Gainesville Area Chamber of Commerce also helped ring in the night with the official ribbon cutting while Florida Works joined in the festivities.

Over 40 national and local artists came out to showcase their art for the event, including several live artists.

Guests mixed and mingled amongst the art, got crazy in the Phobooth, and stayed merry all night long, thanks to Monster.

Special thanks to the soulful sounds of John Jordan and DJ Blaise James for spinning the night away. Also, KISS 105.3 was posted up outside all night playing music and hosting games for guests.

Thursday night opens with our first batch of runway shows at Villa East starting at 7 pm. There is still time to buy your tickets for tonight, as well as the other shows! See you on the runway!

-Hayley

GFW: Defining a Production Through Numbers

The beginnings of the GFW DNA are rooted in a unifying spirit aiming to bring the community together through a common conviction for all things fashion. This vision emerged from a humble design studio in the heart of Gainesville. Albert Coronel, creative director at neutral7 design group, funneled his entrepreneurial spirit into producing the area’s first all-encompassing production.

Through the years creative connoisseurs have flocked to GFW for the wide variation of talent that falls under its hood. Fashion is a given, but since inception in 2008, GFW has incorporated music, art, philanthropy, special events and partnerships into its equation. The production’s second year held a fall and spring showcase, earning GFW recognition and esteem within the community. Turn the calculator on to break down the production and you’ll see a meager, but promising three designers in the first season. This year, 14 designers and boutiques are signed on to grace the runway at Villa East.

Different additives have been thrown into the equation since 2008. Local designers have been at the core, as GFW builds a following and establishes recognition alongside the artists it propagates. Starting in 2010, New York based designer, Miguel Blanco and a Columbian designer duo coined “Sironna Swimwear” joined the GFW mix. Audience expansion followed suit, with an increase from 600 attendees to 1,500 in 2010.

GFW also draws models and production staff from the rising talent pool in Gainesville. Shed the facad of colorful bubble graphics and numbers, and our workforce emerges. This is where GFW distinguishes itself among other fashion shows. An internal structure focuses around producers Albert Coronel and Tiffany Williams, with a team drawn from the rising talent at the University of Florida. A student co-producer, who works hand-in-hand with the oh-so-savvy business professionals, is joined by a team of specialized directors and interns to orchestrate the spring event. GFW has built up a team of 36 staff through the years, allowing more realms of event management to be added. Directorships focus on talent, sponsorships, promotion, event management, model coordination, media and design.

Pop your head into a Tuesday night team meeting and you’ll overhear teammate breakout sessions, infused with the spontaneous inside joke aside because – hey – only a GFW intern could understand. After a year’s buildup and the final reprieve come fashion week wrap-up, the team typically spends roughly equal time around town in celebratory mode and then they’re off focusing on new ventures or tackling next year’s showcase. It’s why they’ve set out for lofty futures globetrotting to London and Paris Fashion Weeks and working in various fields for Vogue, Urban Outfitters and prestigious firms in New York City and Miami. Co-producer, Kristi Desoiza is in the process of scouring Miami for jobs in advertising management.

“Being part of the GFW expansion during college has opened my eyes to what’s outside of textbooks and Weimer Hall,” DeSoiza said. “I think I speak for the whole team when I say we’re going to dominate our first jobs.”

Flavia Cervantes, once-model-director-turned-marketing-guru-for-Urban Outfitters, asserts that GFW played an instrumental role in framing her perspective on youth culture and trends, especially understanding what young, creative people want from fashion and the creative lifestyle concept.

Next in the quest for a balanced equation was substantial and recognizable branding. Neutral7 redefined each showcase through different lenses like 2010’s “Destination” and 2011’s “Celeb Gossip.” This year the staff members, many of which have defined their undergraduate years working for the production, are finding nostalgia appropriate. As they look back on GFW history, 2012’s theme of “Fashion Mathematics” allows them to breakdown the roadmap of GFW and see work concretized into growth through numbers. Thus far, the team is celebrating the addition of Project Runway designer Laura Kathleen to Thursday’s lineup and recognition by international fashion aggregate, Fashion Politique. After a year’s worth of planning, the team anticipates topping its own track record with expansions each season.

Curious as to how GFW breaks down by numbers for each season? Checkout the newest addition to the design portfolio - the infographic in the HOME Magazine's April Edition.

We hope to see you for what promises to be the most diverse showcase to date!

Get your fashion on Gainesville,

Kasi Martin