Wednesday, April 13, 2011

Rolling Up the Pink Carpet


How do we top a fabulous week of shows? Well there may have been a lack of performance and glitz, but the team, plus some, turned out to Sunday Funday brunch with an agenda to celebrate.

Bottomless mimosas and a smorgasbord of food at Café C erased the bags under our eyes and general “burnt-out stature” of the group. We mixed and mingled at the omelet station and loaded up on pancakes and crepes provided by the upbeat crew of Celebrations Catering staff.

A campaign toast that began with beaming smiles and venting about stress filled days that paid off, ended in tears as veteran team members reminisced about three dedicated years they had spent with their GFW family. Not a dry eye in sight to say the least. Big thanks went out from the designers to the intern team and lofty aspirations were made for future shows.


In fashion, quick recoveries are a MUST. The GFW group bounced right back into soaking up rays on the back porch of Café C and came to a mutual consensus to spend the rest of the day poolside. Because with all that show set-up who had serious time to devote to tanning? Off to the lap of luxury before the big brainstorming sesh for 2012…

Gala for the Arts: Benefitting Arts in Education



This season began our venture into philanthropy. Tables were adorned with white feather centerpieces that seemed to reach the ceiling and a runway was drawn around the banquet area to showcase Jacquelyn Brook’s new collection.

Our black-tie clad guests arrived intermittently. They were ushered through tables displaying donated pieces from prominent artists of the community and given the chance to place silent bids on them, as well as numerous gift packages. They dined in low, glittering light as models gracefully strolled aside them.

Jacquelyn sent models out adorned like jewels. Her vision showcased feathers fluttering from eyelashes and glittered cheeks. Guests first saw her signature mixed-print causal wear. Then came a stunning collection of ball-gown-esque, floor sweeping dresses that fit right in with the crowd.

It was an intimate setting that GFW has never provided before. Socialites were wined and dined and very few went home empty handed after a successful silent auction. Some toted gigantic pieces out the front door over the pink carpet and others will await winners at Neutral 7.

Thursday, April 7, 2011

GFW2011 - Pretty in Pink! (carpet)

Gainesville Fashion Week begins! FINALLY, we felt like this day would never come.
Wednesday's kick off event was a great start to what promises to be an amazing season; with some quirks, like our hot pink take on a red carpet to match this year's theme.

We filled the levels of Sharab Lounge with our team, sponsors, staff mates, interns, artists, models, photographers, videographers, papparazzi, guests, live artists and more!

Photo by Mario Cornejo Negron

Our exhibit was curated in a 360 degree unit. Guests were encourage to start left and make the full circle right around the room while being serenaded by John J Jordan.

Some highlights on the route included: noms noms - sushi du jour from Rolls N' Bowls, sweet treats from the Truffle Cake Co. and The Flying Biscuit Cafe and our LIVE art area happening outside.
Evan Poirier (seen above) and Hector Galvez wowed the crowd creating their pieces on the spot.

Photo by Melanie Ling
Photo by Melanie Ling

Some of the artwork seen on Wednesday night will be up for silent auction on Friday April 8th at Gala for the Arts - a black tie evening benefitting Rocket for the Arts.

Click here to learn more about this non-profit supporting quality youth art education in Alachua County or click here to buy tickets for this event.

We continue the week with our first round of runway events Thursday April 7th at Villa East - 301 North Main Street. Tonight's line up includes music from Klarc Shepard, a LIVE performance from Pop Glow and designs from:
  • 1oz
  • Mesh
  • Viscosity Vintage
  • Emerging Designers Showcase featuring: Francine Elizabeth, Nikera Clothing & Jafari | Jahaghi
  • Sui Generis
  • Zella Machado Swimwear

DOORS Open at 6p.m. SHOW starts 7p.m.



Tuesday, April 5, 2011

INsite Cover Model Winner


Photo by Justin Duncklee

This year, we once again teamed up with media sponsor INsite Magazine for a cover model contest.

Sort of a "winner's choice" from the group of models we select for Gainesville Fashion Week. INsite gave us the scoop and a few photos of their winner Abigail Dixon.

Check out the HOT cover for their April issue (on newstands Wednesday) and a behind the scenes look at the photo shoot here.

Photo by Sean Kelly

Beautiful right? Remember you can meet all of our models, designers, planners, stylists and salons at the kickoff Red Carpet Art Exhibit taking place Wednesday April 6th at Sharab Lounge from 7p.m.
*Please note by invitation only*


Sunday, April 3, 2011

Mikho: Back, Better and Studded

We caught up with Miguel Blanco, creator and mastermind behind the Mikho line - remember last year's HOT presentation at GFW? It was SMOKING hot!

So how does the New Yorker plan on topping last year's show? While he didn't reveal any secrets about Saturday night, he shared some insight as to how he got involved with GFW.

GFW: Briefly describe your line. How does Mikho Reconstructed differ from the line you showed last year, Miguel Karajito?
MB: IT'S COMPLETELY DIFFERENT. FOR STARTERS THIS YEAR I'M NOT DOING A LINE OF BATHING SUITS, THE LINE IS MOSTLY READY-TO-WEAR BUT THERE MIGHT BE SOME SURPRISES…

GFW: Of course! How did you get into design?
MB: MY BACKGROUND IS IN ADVERTISING AND DESIGN, BUT I'VE ALWAYS BEEN INTERESTED IN FASHION AND INTERIOR DESIGN AND TEND TO EXPLORE BOTH AREAS OF DESIGN QUITE OFTEN

GFW: What is the inspiration behind this season's collection?
MB
: THIS YEAR'S COLLECTION DRAWS INSPIRATION FROM HUMANITY ITSELF, WHO WE ARE TODAY AND OUR IMPACT IN OUR SURROUNDINGS. IT SPEAKS OF HUMAN BEHAVIOR: EXCESS, OVERINDULGENCE, THIRST FOR POWER, BASICALLY THE DOWNFALL OF HUMANITY.

GFW: So who's wearing Mikho?
MB: 20-30'S SOMETHING, PROFESSIONAL BUT LOOKING FOR AN URBAN ALTERNATIVE FOR CASUAL COMFORTABLE GOING OUT CLOTHES.

Catch Mikho reCONSTRUCTED on our Saturday April 9th runway.
If those studded man panties are any indication of what Blanco's cooked up, you won't want to miss this year's show!

An exclusive GFW interview with Chris Clayton


Chris Cardi Couture has its roots in custom T-shirt design. Designer Christopher Clayton custom tailors tees according to his client’s measurements. The “couture” classification qualifies this line outside the realm of the average graphic tee that eventually gets tossed in the bottom drawer of most wardrobes.

Clayton has expanded his men’s line to incorporate American sensibilities, Italian fit and English attention to detail. Even with the addition of denim, cardigans, and vests Clayton says his v-neck tees are still the most coveted items he designs.

Here's an exclusive Q&A with Chris Clayton

GFW: How did you get involved with this year’s production?

CC: I actually attended last year's GFW by chance. Honestly, I wasn’t sure what to expect; I didn't expect much at all. I was presently surprised by an eclectic mix of people, lifestyle and fashion. Gainesville, who would have thought! I knew then I had to be involved next time around.

GFW: So what's new from Chris Cardi Couture this season?

CC: New additions to the collection this season are accessories and soft luggage, short sleeve button ups, light weight slim cut hoodies as well as fitted cargo shorts.

GFW: Describe your the ideal client and their mantra.

CC: The individual that rocks Cardi is someone who is fashion savvy, navigates multiple social circles, travels, and is always up for an adventure or a quick getaway. The line is designed for the professional trendsetter worldwide.

GFW: Any hopes and dreams after your show in GFW?

CC: We are always looking at ways to increase our consumer base but the event has to be right. GFW isn't a household name just yet; but, the way it’s done and the attention it gets in Central Florida makes it the premiere fashion event for a fashion-starved and craved crowd.

GFW: Thanks! So other than participating with us, how do you spread the word about the Cardi lifestyle?

CC: We may do runway shows in the future but our marketing campaign is geared more so on product placement and getting our clothing on people wearing it in their everyday life. Word of mouth has been huge for my line and nothing generates better word of mouth than an extremely satisfied customer.

Join us Saturday April 9th to be immersed in the Chris Cardi Couture lifestyle and see his newest collection on the GFW runway. Tickets on sale here.

As Clayton would say...Live Fresh…Die Spoiled.

Photography from Chris Cardi Couture online - featuring Gainesville Fashion Week 2011 Model, Tian Sui


Friday, April 1, 2011

GFW Pink Out

Our GFW crew hit the streets of downtown Gainesville last night for our Pink Out promotion & bar crawl. Models, interns and directors danced their butts off as they passed out promo items to the crowd, some of our models made cameos and our photographers were there to capture the chaos.

pinkout1

Big thumbs up to Spannk for offering a special shot promotion in honor of our presence called the GFW Hot Shot! It definatly the finishing touch to our fantastic pink out promo.

PINKOUT

Be sure to check out more photos from our PINK OUT on our Facebook page.

Our Final Dress Rehearsal

Its crunch time here at GFW. We officially had our last model rehearsal Wednesday at Villa East! Can you believe it? I sure can't!

Our models and designers joined together last Wednesday for one last run through for Thursday and Saturday's runway shows. Models got to experience for the first time how quickly they will have to switch their outfits by practicing their quick-changes and then rushing back to their positions in lineups.

After a LONG rehearsal, models received their awesome swag bags full of goodies from all of our sponsors and their official model badge! We appreciate everyone that donated supplies to us.

Huge thanks to
Cafe C for feeding our models and hardworking staff at our dress rehearsal. The food was the delicious.

It's not too late to grab a ticket, we are still selling them on our
GFW website so be sure to grab one before time runs out! !