Monday, February 27, 2012

Our First Model Rehearsals

There is a reason people say that “practice makes perfect.” With Gainesville Fashion Week just around the corner (mark your calenders for April 11th-15th), it’s imperative that our models nail down the perfect walk and pose. Last night was the first of four model rehearsals and it took place at Sharab Lounge in downtown Gainesville.

It just warmed our hearts to see some of our models come to the rehearsal wearing their Gainesville Fashion Week shirts, but things really heated up when they started walking. Not to show off too much too soon, but we have fierce album on Facebook full of photos from the event. Take a peek, we’ll be you’ve never seen so many chiseled jawlines and sky-high heels strutting down a catwalk.

Bottom line: this is just the beginning of rehearsals, but we’re so happy and impressed with all our stunning models. That being said, there are three more official practices left, so the pressure is on. Practice makes perfect, but attitude makes a catwalk!


Tuesday, February 21, 2012

GFW Parters With Community

Photo: INsite Magazine

Embarking on its fifth season Gainesville Fashion Week 2012 is definitely in full swing right as our models are selected and we are now heading full speed ahead. We will be holding promotional events and co-sponsored events up until the week of the show to get people in the mood for what GFW stands for the most music, art and fashion.

Nationally acclaimed by family lifestyle magazine, Southern Living, as being one of the best fashion events in the South, GFW strives to continue making a name for itself amongst fashion junkies around the world. Most recently, we came into a partnership with Fashion Politics, a London-based media/news/publishing company that specializes in providing a space for creation and inspiration for fashion lovers around the world.

Many companies have already signed on to be part of the 2012 team. In our previous seasons we have had coverage from large communication medium sponsors such as HOME Magazine, The Gainesville Sun,, Gainesville Today, INsite Magazine, Our Town Magazine, WCJBTV20, The Gainesville CW10, The Gainesville Television Network and several local news sources and blogs, like Her Campus.

Not only does Gainesville Fashion Week build lasting relationships with local organizations and businesses, we also work to benefit Rocket for the Arts, which is a non-profit program developed to enhance the lives of children by exposing them to quality art programs within the Gainesville area.

Past GFW sponsors have included Sephora, Monster Energy Drinks, Banana Republic, University House Apartments, Grooveshark, ZuZu Restaurant,Jolie Events, Neutral7 Design Group and Dragonfly Sushi & Sake Co.

This is the most exciting time of year for everyone on the GFW team as we are making new partnerships and keeping old ones strong. Now more than ever, we are excited to see everyone who is getting involved in this year’s shows and could not be more anxious for April’s arrival.

For more information and opportunities to become a part of GFW check out our sponsorship kit here and contact Natalie Karaoglanian at

Sunday, February 19, 2012

GFW 2012 Official Photoshoot

Congratulations to all of the models who were selected to be part of Gainesville Fashion Week 2012! This past weekend, we rallied the troops together for our 2012 Model Photoshoot, featuring all of the fantastic models who made the final cut in our casting call.

The fashion mob took over the University House 13th Street Apartments for a Sunday Funday filled with staggering heels, hot models and even hotter poses. Did I mention the models were really hot?

Thank you to Domino’s Pizza for keeping our bellies full all day, and to Avant Garde salon for providing on-the-spot hair touch ups and keeping the models looking sassy. DJ Klarc Sheppard was in the house getting everyone loose, spinning beats and pumping the jams. Finally, big thanks to University House 13th Street Apartments for letting us use the club room and pool area for the day!


Wednesday, February 8, 2012

GFW partners with HOME Magazine for GFW 2012

Gainesville Fashion Week is ecstatic to announce our newest partnership with HOME: Living in the Heart of Florida's Magazine!

This year the GFW program will be the center feature of HOME yearly art issue and sponsors will be exposed, not only to our audience base, but to affluent and in-tune readers across
the state.

April's issue will include this exclusive GFW program for our 2012 lineup that will be distributed at all of our events along with the Gainesville community inclusive.

As the leading community and lifestyle magazine in North Central Florida, printing 12,000 copies distributed in the wide geographic span from High Springs to Tioga Town Center to Haile Plantation to Downtown Gainesville.

This means an expansion of our demographic reach into those that coalesces with the mission of HOME. We are excited about our expansion and a continuation of our commitment to building community

Be sure to snag your self a copy of HOMES April issue and join us for our GFW 2012 event's we will have plenty to share!

-GFW Media

GFW Does ACEL Kickball Tournament