Tuesday, October 26, 2010

GFW 20eleven Wants You!

Seeking individuals to intern with GFW 2011 in areas including: Sales and Sponsorships, Promotions, PR/Social Media, Photography, Graphic Design, Video Editing and copywriters. Will work closely with event organizers, business owners, vendors, media and the public. Position offers invaluable experience, and a chance to be part of something truly unique in Gainesville. Ideal candidates will be well organized, creative, have strong problem solving skills, and good interpersonal skills. Must be able to work independently or with minimal supervision. If you are interested in applying please send a resume, cover letter and any applicable work samples to gfwllc@gmail.com by October 31, 2010. If you have a specific interest please make sure to describe it onyour cover letter.

The positions for the 2011committee require a 5 month commitment for monthly meetings for the remaining of the year and weekly meetings starting January. Additional volunteer and "during event" positions will be posted in the future.

Monday, October 4, 2010

gfw! sponsors Project Hyphen: Asians in Fashion

Since our logo release in September, we have been working hard to get started on our marketing efforts for next year's fashion week. gfw! 20eleven is going to be all about glits and glam!  So it's only fitting that gfw! and the Retail Society are cosponsoring the UF Asian Kaleidoscope Month 2010: Project Hyphen: Asians in Fashion, a night in fashion at the Reitz Union Ballroom featuring Filipino designer Jay Nicolas Sario, www.jaynicolassario.com, from Bravo's Project Runway, fashion designer Kim Phan, www.yumikim.com, and Crystal Fong of the Fashion Institute of Technology New York on Monday, October 18 from 6:30pm - 9:00pm.

This glamorous event with be presenting clothing from a variety of prominent Asian American fashion designers as well as hold a questions and answers session from the designers themselves during the show.

gfw! was delighted to assist in promotions and providing makeup and model contacts for the event including Avant Garde Salon who did an amazing job on hair for last year's Gainesville Fashion Week.

Be sure to check out the UF Asian Kaleidoscope Month at www.ufakmonth.com and visit the facebook page for more information about the upcoming event!

And don't forget to keep checking http://gainesvillefashionweek.blogspot.com and the gfw! facebook page for more updates on gfw! 20eleven!

Thursday, April 8, 2010

Gainesville Fashion Week: Red Carpet and Art Show

It was only a Wednesday but with Gainesville Fashion Week on board, it was a Wednesday like no other.

Last night kicked off  Gainesville Fashion Week's 2010 season. Hosted in the Sharab Lounge, guests experienced two parties in one. Downstairs, invite-only guests were entertained by the Phobooth's picture studio, fed by Calico Jack's wraps and wings and The Truffle Cake Co. dainty desserts.

But upstairs an open art gallery allowed spectators to check out the work of fourteen local artists, ranging from photography, mixed medium pieces and paintings.

And guests got to awe over handmade jewelry by Courtney Lee Designs and Laurel B Jewelry upstairs too.

This was only the beginning. Coming up are three consecutive nights of amazing fashion designers with three designers per night. On Thursday night, Wolfgang, Calzatura, and Kenneth McCraney will be showing at the Vault. The show starts at 8 p.m.

If you haven't purchased your tickets yet, buy them at Event Brite. Here's the direct link to tonight's show!

*All photos were taken by Tyler Jones of Exile Photography

Thursday, April 1, 2010

Designer Update: Mikho Karajito

Some special pieces will be making an appearance in Mikho Karajito's fashion show.

Mikho Karajito by Miguel Blanco joins forces with Nicole Schumann Designs to feature pieces of her jewelry in his spring 2010 Gainesville Fashion Week Show. Schumann designs jewelry from the vintage amulets she has been collecting for years.

"They're old romantic, pieces of the world," she says. "I'm always antiquing in New England and hunting for unique finds in in Europe. I'm a fanatic."

Nicole Schumann's Jewelry has been featured on "The Today Show", "The View", "Elle Magazine" and is a staple in "Hamptons Magazine." Her pieces are worn by stars like Jessica Alba and Christie Brinkley

For more information on Nicole Schumann, visit her Web site: www.nicoleschumanndesigns.com.

Talent Update: Sabor Latino

 They'll be swinging their hips come Saturday night, April 10, at Gainesville Fashion Week!

Sabor Latino is the Hispanic Student Assembly's official dance team at the University of Florida. They've lit stages on fire all across Gainesville, and have developed a reputation for having a show stopping latin flare in every performance.

As a competition team, Sabor Latino has competed in and won countless competitions including, VISA International Month Talent Show, Hispanic Heritage Month Talent Show, UF's Official
Gator Growl Talent Night,  UF's Soulfest and  many others.

For more information on this dance group, check them out on Facebook.

Wednesday, March 31, 2010

Talent Update: Indigovox

Originally from Miami, Florida... Raquel Beatrice Pupo AKA Indigovox... is a self-produced solo female electronic music composer and performer. She now resides in Atlanta, GA and is a part of the live electronic music movement.

Indigovox's appeal resides primarily in her very danceable, catchy melodic synthpop songs, which stay stuck in the listener's head. Her influences range from: Berlin, Erasure, Freezepop, Madonna, Blondie, Depeche Mode, Giorgio Moroder, New Order, and The Pet Shop Boys.

Indigovox has shared the stage with amazing bands like Freezepop, Fischerspooner,Shiny Toy Guns, Avenue D, Joy Electric, TheSTART, Nemesis Rising and other local bands from the neighborhood.

Currently at the moment...Indigovox is working on a new 2010 solo project album. Something new and experimental would be the best way to describe it. 

Links to Indigovox: 

Friday, March 26, 2010

Talent Update: Exile Photography

Just a tidbit on  Exile Photography who will be snapping away for Gainesville Fashion Week.
 Exile Photography is a full-fledged photography business established by Gainesville-based photographer Tyler Jones.  Specializing in documentary, wedding and event photography, as well as offering a wide range of decorative prints for sale, Exile is capable of creating unique and engaging imagery for any occasion.

To delve deeper into the world of Exile Photography, please visit the website at www.exilephoto.com. And for inquiries on  the services offered e-mail Tyler at exilephotography@yahoo.com or call 352.332.8977.

Sponsor Update: Lingerie Co.

Gainesville Fashion Week welcomes The Lingerie Company as a sponsor! 

They're located in the Butler Plaza at 3226 SW 35th Blvd Gainesville, FL 32608. To check out their products visit them at www.lingeriecompany.com or give them a call at 352.335.4814.

Hours of Operation
Mon.-Sat. :11a.m.-8 p.m.
Sun.: noon- 5 p.m.

Sponsor Update: Duo Media Foundry

Serving the greater community in "telling its stories" is DUO Media Foundry. And this year, they're serving as a GFW2010 sponsor.

DUO Media Foundry is a close-knit team of passionate artists and thinkers driven by ravenous curiosity and super-human work ethic. 

"We know it's not about us,"Miguel Blanco said. "It's about helping our clients tell their stories and express their message."

With over a decade of execution, DUO Media Foundry pushes creative limits to provide the highest quality design and production services for all trades in any format delivering  award-winning network branding initiatives to advertising and design, new media, film and television. 

For your design and production services,  you can soon visit their Web site www.duomf.com ( it is currently under construction).

Sponsor Update: The Truffle Cake Co.

 Truffles are what its all about! Another delectable sponsor is on the list!

 Its specialty is novelty desserts and treats.  Breaking away from  trendy cupcakes, The Truffle Cake Co., has stepped into a new initiative with truffle cakes. It reworks classic desserts in the form of fun truffle cakes.

Each cake is the size of a bon-bon consisting of a soft cake interior surrounded by a smooth coat of chocolate.

"Truffle cakes combine the moist sensation of homemade cake with the decadence of rich chocolate truffles," Miriam Hart, president, said.

And Hart prides herself on using the highest quality and freshest ingredients. 

Her truffles are  available in:
-red velvet
-pumpkin spice
strawberry cream
-Dutch Chocolate
-and many other flavors

To visit them, head over to 12300 W. Newberry Rd. HH200 Newberrry, FL 23669. And visit their Web sites  thetrufflecakeco.com or trufflecakeco.etsy.com

For inquiries on orders e-mail them at trufflecakeco@gmail.com or give them call at 714.697.3655

Thursday, March 25, 2010

Sponsor Update: The Salon @ 716

The Salon @ 716 is a trendy upscale salon in Gainesville, Fl that is committed to professional service, modern style and a welcoming environment.

The staff''s services include custom cuts and styles, the latest in coloring techniques, Japanese relaxers, retexturizers, Brazilian Keratin treatments, bridal/special occasion services, makeup and facial waxing.
And the salon carries advanced hair care products from SUDZZfx, Nexxus, TIGI, KMS, Paul Brown, White Sands and Marcia Teixeira.

The Salon @716 invites you to join them for a fabulous hair day. They are located right next to Leonardo's 706. Call them at 352-226-8636 to schedule an appointment and make sure to become a fan in the Facebook fan page.

Designer Update: Calzatura

Simply described they are chic, unique and affordable and will also be showing in Thursday night's fashion show line-up.

After being in business for 10 years, Calzatura knows how to cater to its clients who are mostly students and young adults.  And what makes it so different is its limited pieces.

"We are known for carrying, on average, no more than three of each style," Robert said. " This is what makes it unique. Nobody wants to be caught wearing the same outfit."

Even though its clothing are inspired by L.A. and New York, the majority is taken from the nearest hot spot.

"Most of our styles have a Miami flare-- sexy, but not distasteful, very light and always fun colors and prints," Robert said.

To visit their boutique check visit them at 201 SE 2nd Place  Suite 109  Gainesville, FL 32608.  And for more details on their pieces give them a call at 352.336.7463.

Or check them out on Facebook.

Hours of Operation
Tues.-Thurs. noon- 9 p.m.
Fri-Sat. noon- 10 p.m.
Sun. noon-5p.m.

Talent Update: Courtney Lee Designs

Showcasing style via a necklace or a bracelet, Courtney Lee Designs, is bringing some unique accessories to Gainesville Fashion Week.

Courtney Kline is an emerging artist in the Gainesville Area. She started her creative attempts as a jewelry  artisan when she wanted to make a necklace to match an outfit she was wearing. When several people, whom she didn't know, started a bidding war on the necklace, she began thinking that she may have a talent for jewelry design. It took her several years to turn her hobby into Courtney Lee Designs, but since its debut in 2009 there has been a flourishing following.

"We've already begun to expand our inventory to include accessories and fashion items," Courtney said.

While Courtney's designs are without a genre, she is greatly influenced by  her growing up in Florida. Some of her collections are inspired by the Florida Gators and the beach.

Courtney's passion continues to evolve as she strives to bring her timeless and contemporary pieces of jewelery to larger markets.

To purchase or take a gander at some of her pieces check her out on: courtneyleedesigns.etsy.com.

CovetedList.com Fashion Show Struts Its Stuff - The Independent Alligator

Didn't get to make it to the Gainesville Fashion Week and CovetedList.com fashion show on Tuesday night?

Read about it in The Avenue section of the Alligator TODAY!


Sponsor Update: Neon Liger

Where ever the party is at, you'll be sure to find Neon Liger there. And this time they're partying it up with GFW2010.

Neon Liger is more than just a weekly party. It specialize's in creating a vibe that is unique to Gainesville. As the first of it's kind, it's been around for over two years now and fills the void that Gainesville once had for new dance music. But it doesn't stop there, Neon Liger also does a plethora of side events and one-offs throughout the year.

"Being the only party in town that steadily flies in touring talent from all over the world, it only makes sense that we join with this seasons air travel themed Gainesville Fashion Week." -Neon Liger

If you haven't had a chance to experience it yet, check it out at www.neonliger.com for more information.

Wednesday, March 24, 2010

Talent Update: Salon 119

Salon 119 is available to pamper you from head to toe! 

Their stylists help you decide on the perfect cut, color and style to complement your unique features and way of life. Salon 119 is committed to maintaining a positive, family environment where all individuals are welcome and gladly accepted for who they are.  They want to make the world a better place, one client at a time saying, "We (at Salon 119) want you to leave the salon feeling renewed, refreshed and ready to take on the world!", Salon 119

Their mission is to stay on top of the latest industry trends, products, techniques and to stand at the forefront in personalized service.

Along with hair care their services also include: nails technicans,  kids services and hair removal/waxing.
For appointments call: 352.505.3819 Tioga Town Center at 12921 SW 1st Road Newberry, FL 32669.

Also, for more details check out: http://www.salon119gainesville.com/.

Sponsor Update: Pinnacle Vodka

Here to quench your alcoholic thirst, Pinnacle Vodka is here!

Pinnacle Vodka is Quadrupled distilled wheat-based French Vodka.  Pinnacle is the fastest growing spirit in the world and has 22 flavors, including the newly introduced “Cotton Candy”.  Pinnacle sold a million 9-Liter cases of Vodka in the U.S. last year, and is slated to grow by at least 50% in 2010.   Pinnacle is owned by White Rock Distilleries, a 73 year old company based in Maine.

A step above the rest, Pinnacle Vodka pays special attention to their drinks. Made in small batches and quadruple-distilled from spring waters in the northern region of France, it ensures the highest quality and purity. It's sure to be favorably palatable to any vodka connoisseur.

Aside from it's classic vodka it serves 21 alternate flavors like: banana, root beer, cherry lemonade and even chocolate.

Follow them on Twitter @PinnacleVodka, check them out on Facebook  or visit their Web site: http://www.pinnaclevodka.com/

GFW Hits Harrods of London

We checked in with GFW Media Coordinator Melanie again this week, she tells us how our promo meeting went at world famous Harrods Department Store in Knightsbridge, London.

Let me start off by asking did you know that Harrods sells pets? I truly did not, you know you hear the saying, "You can find anything at Harrods". Yeah, no joke! They've got 1500 GBP (multiply that by $1.65 for USD) pet guinea pigs, dogs, cats, rats, rabbits, fish...and then two floors down are the Prada and Mui Mui departements. Too crazy! Sadly it wasn't cuddle time when I was on that floor.

I'm back home from a long afternoon of trepsing and touring with part of the core team at Harrods. I got to learn a bit about their fantastic window displays; or as we in TV call it, staging. I hope you can see the amazing detail with my crappy camera, these are my street photos. This season's theme is "Wonderland"  as in Alice; perhaps in keeping with the recent movie release, the season of Easter and/or bunnies. Nonetheless the bigger, the better and the more outstanding - that's really what Harrods is all about.
How cool is this crystal-studded turntable!!!

So each platform display, which covers the circumference of the store, is decorated in a different theme. Windows and signage have a little something smaller but similar, like a bunny on top of the new Balenciaga perfume (which by the way, smells great!!!). The platforms take a different scene from the story.

Alice's "hearing" by The Queen of Hearts at high court...or

The Mad Hatter's Tea Party where Rabbit is late for a very important date (would have been cool to use the real rabbits from upstairs but I guess that would smell like nobody's business).

So you get the idea of what this design team does. Similar to your GFW Team they come up with seasonal themes, they plan and style accordingly and "Make it Work!" because really, you only start with the mannequins. Did you know mannies in the UK are insured while some employees at a certain chain department store are not? (not calling any names). Yes, I had to wait on the "Still Fitting Specialist" to come grab my size down from the mannie since it wasn't covered in the regular guy on the floor's wages. 

All in all a creative afternoon and can I just say, a possible celebrity sighting could have taken place but no one was as interested as me. I come out of Harrods and a few doors down there's a HUGE, heavily-tinted Rolls Royce and 7 series Beemer parked outside of Giogrio Armani. Complete with uniformed driver polishing the back glass. I thought if the person were that important they would have locked the shop, but the doors were wide open so I guess I'll never know...I didn't want to look like a nosy American tourist.
See you at Fashion Week!!!


Sponsor Update: Banana Republic

A go-to spot for stylish and professional pieces, Banana Republic is on board for GFW 2010!
In two words, Banana Republic is: accessible luxury. Offering ready-to-wear pieces for both men and women, BR's clothing meets their needs from work to casual occasions.  They also offer accessories, shoes, personal care products and intimate apparel under the GAP,Inc brand. Visit our local store in Gainesville located in Oaks Mall.

Sponsor Update: Tropical Smoothie Cafe

The fruity and healthy treat creators of Tropical Smoothie Cafe is on the team.  Welcome!

Home to at least 30 smoothie options, Tropical Smoothie Cafe is sure to have something to suit your tastebuds. But aside from its smoothies, they're also a go-to place for grilled flatbreads, bistro sandwiches, fresh salads and toasted wraps. And even for the early morning risers, they're available with toasted breakfast wrap options as well.

To visit the local Gainesville spot, head out to 3345 S.W. 34th St. Ste. 5 24-hours a day. But if preferred, call in for delivery at 352.379.9988

And visit the local web site for more information.

Tuesday, March 23, 2010

Sponsor Update: Pita Pit

 Pita Pit makes a home with Gainesville Fashion Week 2010. Welcome!

Pita Pit was created on the idea that people want an exciting alternative to fast food restaurants - somewhere with great tasting food that’s healthy, fresh, and still served fast.

So Pita Pit ditched the heavy breads and buns, and came up with special light, tasty, Lebanese-style pitas and vowed to fill them with only the good stuff. Lean, savory meats that could be grilled to perfection, or unique, flavorful cheeses. Combine this with a large choice of crisp, fresh veggies and exotic toppings, including our own zesty signature sauces. Viola!

Pita Pit's pitas were also developed with a special fold, so these tantalizing flavors could be all rolled into one.

Check them out with two locations in Gainesville: W. University Ave and SW Archer Rd or online.

Sponsor Update: The Hilton

The Gainesville Hotel: 
Welcome to the Hilton University of Florida Conference Center Gainesville hotel, situated on the Southwest corner of the University of Florida campus, in the heart of "Gator Nation". Blending the comfort of Hilton hospitality with the convenience of an IACC Conference Center on campus, the Hilton University of Florida Gainesville, FL hotel is the perfect spot for conducting essential business without missing out on the pleasure.

Guests staying in our Gainesville, Florida hotel's elegant and luxurious Hilton hotel accommodations will find that we provide everything needed to make your stay as comfortable and rejuvenating as possible - even if you're on a hectic business schedule!

Blog Spotlight : The Coveted List

Who we are. 
The Coveted List  is a personal styling website, and
shopping platform that customizes clothing selections based on
your body attributes, your personal style, and your budget to help
you look your best. UFCovetedList wants to bring you the most
stylish workshops and shows to keep you loving your body and
dressing it right! Your Body. Your Budget. Your Style. Your
CovetedList Team.

Designer Spotlight: Pigskins & Ponytails

We wanted to go to the game...but had nothing to wear! We couldn't be the only girls having this problem? Trying to find the perfect outfit for tailgating or any football event was a chore. We wanted to show our team spirit, but were OVER our oversized jerseys. We wanted to watch our football game like a girl...and look good doing it!

We combined some of our favorite things - Fashion, Football, Fun and Philanthropy, to start Pigskins and Ponytails. Not only are Pigskins and Ponytails products available online and in stores, we are also your ulimate source for Fundraising. Contact us to discuss fundraising opportunities 1.866.967.6367

Offering the cutest "Gameday Couture" Pigskins and Ponytails has dresses, tees, tanks and accessories. 
             Visit us at http://www.pigskinsandponytails.com

Sponsor Update: Five Star pizza

600 NW 75th Street • Gainesville, FL
Open 7 Days A Week till 4am
Carry-Out & Fast Delivery
Visit Our Other Locations:
210 SW 2nd Ave 

2200 NW 39th Ave. 
120 SW 250th S 

Sponsor Update: Mesh Boutique

Mesh Boutique offers apparel that is on the edge of the fashion forefront; a women's collection designed for the stylish, trendsetting woman. Pure allure is incorporated into everyday fashions with versatile selections that range from intricately detailed tops to luxury denim to glamourous party dresses! The collection offers a variety of mix-and-match pieces and brands that mesh together to create the perfect ensemble that will take you from morning brunch to cocktail hour in nothing but style. In addition to apparel, the boutique also offers accessories enriched with eye-catching crystals and gorgeous handbags that will compliment any outfit du jour or evening wear. Our key element at Mesh Boutique is to ensure our clientele create, set (and upkeep) stunning trends - not follow them!

Sponsor Update : Phobooth

Add an unforgettable addition to your wedding with memories everyone can take home! Phobooth's prop chest keeps everyone laughing and having fun. Unlimited photos for your guests and the hosts will receive a CD with every photo suitable for reprinting.

Phobooth offers a high quality experience at an affordable price because they know you'll tell your friends. In fact, their service is 100% Satisfaction Guaranteed.

Premium Package includes:
* Delivery & Setup within Gainesville / Ocala, FL
* 3 Hours of Photobooth Rental
* Unlimited Photo Sessions For Your Guests
* Professional Quality 4x6 Photo Prints
* 2 Full-time Attendants / Party Catalysts
* Prop Chest Full of Hats, Glasses & Boas
* CD w/ Full Resolution Photos For Printing
Phobooth serves Gainesville, Ocala, Orlando, Jacksonville, Tampa and all over Florida!

Email or call today to reserve your date at:
http://phobooth.com or 813-428-3097

Designer Spotlight: Mikho Karajito

About the Collection:
the beautiful people of New York City have inspired this collection: strangers, commuters, colleagues; well-suited successful men and women that stride the streets of this never-sleeping metropolitan without a hair out of place. The same individuals that escape their beloved big apple at the end of the workweek to find getaways in exotic destinations such as Fire Island, Miami or Mikonos only to peel off beautiful layers of business attire to expose what's hidden underneath: imaginative inked skin, piercings and well-toned bodies, all garnished with a healthy dose of summer sweat.

About the Artist ( Miguel Blanco):

Having earned a degree in art, I have a mental museum of images and styles of which I raid on a daily basis combined with a infinite library of artistic resources available in the city to deliver this collection. This season, the juxtaposition of autumn patterns synonymous with the workplace: tweeds, hound's tooth, pin stripes - in addition to a few metallics have been combined with retro inspired silhouettes to be latter embellished with pops of color. Such combination of seemingly disjointed elements, interconnected and interdependent are presented in each piece, giving rise to each other in turn, creating in effect a Yin Yang.

For more about Mikho Karajito, visit: www.mikho.com

Personal Style Fashion Showcase

CovetedList.com and Gainesville Fashion Week team up for the
Personal Style Fashion Showcase!

Learn more about this stylish event!


GFW 2010 runway shows taking place at The Vault

GFW welcomes The Vault as a presenting sponsor and this years runway show venue. 

Break into The Vault - A brand new night club opening in downtown. 
In August 2009 partners Dave Keljik, Andy Lilley and Kevin Rupkey took the shell of the historic building located on West University, completely gutted it and began the remodeling process. The project which has taken over 8 months to complete has rendered the club nearly unrecognizable to anyone who has entered the building in the past. Clientele will find wood floors, raised VIP levels including a VIP balcony with white leather couches, galvanized steel accents, 4 bars spread through-out, video projection, state of the art sound and light technology and a fresh clean feel.  Even before it opens its doors, Lilley and Rupkey , (the faces of The Vault) have already begun establishing themselves and The Vault within the community by becoming involved in the Gainesville Area Chamber of Commerce, ACEL, (Alachua County Emerging Leaders), and the Builder’s Association as they want The Vault to be the new place both students and young professionals call their own downtown. With over 25 years of experience combined this venue is the realization of what the three knew that they always wanted in their ideal club. “We knew we wanted the most state of the art night club technology available, lights, lasers, fog and cryogenics, to bring the latest and greatest in club atmosphere” says Lilley. “With all of the success in sports and academics at the University of Florida we originally came to Gainesville with the intention of catering mainly to the student population, but when we got up here we found that there was a need for a venue that catered to the young professionals as well.”

This new club, with over $1 million in renovations and technology, is opening its doors on April 3rd 2010. Guests will include Gainesville’s young professionals and business elite. The very next week they will be serving as the runway show location and a sponsor for Gainesville Fashion Week 2010.
The Vault is taking this venture to the next level by creating an atmosphere not offered in any other club or nightlife venue in Gainesville.

Make sure you mark your calendars for April 3rd 2010 Gainesville as The Vault gets broken in!
Also, make sure to check out their website and Facebook Fan Page.

Sponsor Update: LocalShops1.com

What if you could find all the best indie shops and local deals in one place?! 
LocalShops1.com is thrilled to announce that it’s heading to Gainesville!  Become a Fan of LS1-Gainesville on Facebook to join the buzz about your favorite Gainesville spots, learn about events or even ask for recommendations on where to find the best services in town.   

LS1-Gainesville proudly welcomes the sponsors of the 2010 Gainesville Fashion Week as its charter members!  We'll be posting updates on specials, events and news about our fellow GFW sponsors so visit our Fan Page frequently to stay in the know.

LocalShops1.com launched in Tampa Bay in August 2008 and is already the largest network of local, independent businesses and independent-minded shoppers in the area.  Our mission is to help small businesses by providing grassroots marketing combined with traditional advertising and social media.

Designer Spotlight: Kenneth McCraney

"Me...Not Afraid To Die Free, Not Afraid To Die Alone." The Kenneth McCraney collection strives to dress those who are truly free "The individuals with energy" Kenny says. For spring 2010 the Kenneth McCraney collection is all about the freedom to combine contrasting elements to create a singular look or style.

Kenny the second of three children was born in Gainesville Fl. on June 20th 1990 son of Miami natives Glenda Youngblood and Kenneth H. McCraney.

Sponsor Update: UF Retail Society

The Retail Society

The Retail Society at the University of Florida was founded in the Fall of 2006 as a student organization dedicated to providing educational opportunities to students interested in retailing. The Society provides a network of students, faculty, and professionals to serve as a reliable information source about the retail industry. Membership is open to all majors in all colleges.


The primary purpose of the Retail Society is to develop a strong networking system and to educate students interested in seeking internships and careers in retailing. This is achieved through constant contact with knowledgeable, experienced students and with information sessions which allow recruiters to discuss their companies and opportunities.

Sponsor Update: TAN USA

 Here for your bronzing pleasure. Welcome TAN USA!

Our company is your number one source for premier indoor tanning.  We surpass the competition, in not only price, but value as well.

We are owner operated and devoted to providing a relaxing environment with quality customer service.

All of our equipment is maintained to it's maximum efficiency to ensure you always get a superior tan.  Even the best equipment will tan poorly with old lamps, so our equipment is regularly upgraded for advanced tanning.

We are Smart Tan Certified and can provide you with the highest quality tanning care for your personal skin type. 

Sponsor Update: 101 Downtown

101 Downtown is an international fusion cuisine restaurant and bar, located in the heart of historic downtown Gainesville, Fl. Fusion dining is a new age style cuisine prepared by combining widely differing ethnic ingredients, styles, and techniques from diverse cultures and countries.

Sponsor Update: Red Mango

 Red Mango is the very popular and fastest growing retailer of all-natural nonfat frozen yogurt in the US. Red Mango combines its refreshingly tangy frozen yogurt with fresh and exciting toppings to create a nutritious dessert that can be enjoyed all day. The result in an extremely satisfying, one of a kind sensation that is irresistibly delicious and undeniably nutritious. Red Mango stores are stylish, comfortable and uplifting destinations for todays active, health conscious consumer who wants to eat well, and look and feel good.

Designer Spotlight: BOBBYK design

BOBBYK design was founded by designer Bobby Kelley several years ago, and has been going strong since then. He has made headlines as one of the front runners in design in central florida, being named one of Gainesvilles most interesting, and critically acclaimed for shows like " A girl in love with a robot". He will be headlining this years event and showing his new " Hollywood Glam" collection.

Sponsor Update: The Birkenstock store

  The Birkenstock Store is a premier provider of  fine imported and domestic comfort and fashion footwear. We service Gainesville, Tallahassee, and the surrounding communities. We also perform repairs, and offer mail-order services nationwide. With the most knowledgeable staff in town and first-class customer service, you'll thoroughly enjoy your shopping experience at The Birkenstock Store.

 In addition to our expertise, we offer an immense selection. The Birkenstock Store carries hundreds of styles, and can order thousands of different products from any of our 16 different vendors. Carrying brands like Dansko, FiveFingers, Merrell, Ecco, and Keen, we have an eclectic selection to choose from. Whether it's an in-store purchase, a special order, or email and web orders, we can track down and deliver the right shoe for any occasion. The Birkenstock Store also carries a wide selection of socks and footwear accessories.

  For all the details, please contact us at (352)331-5008, on Facebook at The Birkenstock Store, or our website at www.thewalkaboutshop.com. Our Gainesville store is located at 6767 West Newberry Road, in the Oaks Mall Plaza.


Gainesville Fashion Week Goes On-Campus:

Hello, readers!

This is Flavia, one of of your GFW committee members, keeping you up to speed on the latest Gainesville Fashion Week event!!

Gainesville Fashion Week has been working really hard to reach out to the student population this season. All of you fashionable students should definitely come out tomorrow night, March 23rd, to the Gainesville Fashion Week-Coveted List Fashion Showcase!! The event will be held at the Reitz Union Grand Ballroom from 7-9pm! I can't emphasize how much hard work our team has done to put on this event, and we are soo happy that it is finally here! Today we had a really successful "flash-mob" event in the Plaza of the Americas, and tomorrow is the big show.

Here's a little info about the event:

Our goal was to put together a showcase that all women on UF's campus could relate to. The show consists of outfits that flatter all body types, heights, and skin tones. There will be 25 looks that are spring-inspired and ultra-feminine. The great part is that the event is a "sneak peek" for Gainesville Fashion Week, as the looks were pulled from boutiques and fashion designers that will have their own runway shows during the April GFW events. The best part is, it's free! I really hope that you'll join me tomorrow evening for the event!

We will have my personal favorite DJs, Thomas and Ernie, playing bangers throughout the night. There will be a little red-carpet entrance, tons of photographers, and the most chic guys and gals in town present at the event. You can also learn about Coveted List, which is an amazing website that we hope to work with in the future. Looks were provided by Dahlia Boutique, Wolfgang Boutique, Mesh Boutique, and designer BobbyK.

This past Saturday, I held the fitting for the event at my apartment. We had soo much fun styling looks for the fashion show and working with our wonderful models.
Here are some snapshots from the fitting:

Trust me, tomorrow's event is going to be one to remember! Hope to see you there!!


Flavia & the GFW Team

P.S. Check out tomorrow's campus edition of the Gainesville Sun to read an article about the event and yesterday's flash-mob.

P.S.S. If you're near the Reitz tomorrow, GFW and the rest of the event team will be tabling with flyers and treats! Stop by and see us!

Talent Update: Tecnicolors Salon

GFW welcomes Tecnicolors.

Tecnicolors Salon is a studio where a dedicated team of artists make the world a more beautiful place....one person at at time. Established in 1991, Tecnicolors is located at 408 West University Ave (in the historic Seagle Building) in Downtown Gainesville. The Tecnicolors team is passionate advanced education in haircutting and color and have studied with some of the best in the beauty business.
Tecnicolors also carries a full selection of Aveda and Bumble & bumble haircare products as well as fine European soaps and bath products from Pre de Provence and l'Amande. Visit us on the web at www.tecnicolors.com.

Sunday, March 21, 2010

GFW Hits London Town!

Gainesville Fashion Week's Media Coordinator Melanie visits London for some Fashion Week prep. (We told you it was all about air travel in style this year!). Here's a note she sent us from the UK!

Greetings from Britian!

Hope all is coming together for Fashion week as I do my UK research: the street styles here are amazing!!!
I wish I took some pictures but between the rain, dodging the crowds and just general shopping on my part (couldn't resist) I didn't; BUT I will explain what I'm seeing and doing here in as vivid detail as possible.
Today (Sunday) was a very pretty, "English" day: cool weather, pockets of sun and loads of crowds hitting the streets for some shopping, eating and just general foolery. I made my way over to the Regent & Oxford St area, did some browsing in Uniqlo, Mango and saw the biggest Apple store I've ever seen in my life! I was accosted by a life-size cutout of Emma Watson (aka Hermione Granger, my favorite muggle) at Burberry and heard some Arabian hip-hop at the cool trinket shops (I'm a sucker for tacky souvenirs).

I'm seeing different trends we are leaving and/or picking up on in the US. The girls here in London are rocking the leggings look like it's (fill in appropriate year here). Black or lacy leggings with shorts and bloomers seem to be the trend, paired with frilly tops and a heavier leather/pleather/cotton jacket. Saddle bags or quilted, chain-strap purses, loadsss of necklaces and any shoe from sandals, ballets, UGGS, fake Uggs, flats or cool high-top kicks complete the look.

The guys, I think, vary on the girl they are with at least that's what I notice - the more trendy the girl..the more stylish guy, and that's a good thing right?

Have you guys heard about Primark? Dangerous place and especially dangerous around the black-to-ruby colored sequined tights area (a post about my fight for afforementioned tights will be another day).

Oh almost forgot, there was a huge display at Selfridges on Oxford Street dedicated to the work of Alexander McQueen and before the day was over, I got to check out the London College of Fashion seen here.

Conveniently located atop one of my favorite stores - Zara. Hope all is well stateside!


Friday, March 19, 2010

Sponsor Update: The Caffeine Bar at Ben 'n' Jerry's

 A sweet sensation has joined the ranks! Your support is highly appreciated!

Located on Archer Road, The Caffeine Bar at Ben'n'Jerry's is here to serve all of your ice cream desires with more than 30 flavors. But aside from the ice cream, their Cappachillo® coolers, Legendairy shakes, real fruit smoothies, frozen yogurt  and Sorbet Splashes are sure to please. But more than a sweet tooth's dream, the regular "Cup of Joe" drinker gets special attention as well, choosing from their range of espressos, cappuccinos and coffees are available.

They've got weekly specials on Sunday's from 8 p.m.- midnight, BJs in your PJs , which  is an event where customers don their  pajama's for a   BOGO oofer .

Check them out online at www.benjerry.com/gainesville, on Facebook at www.facebook.com/caffeinebar or give them a call at 352.240.6222

Hours of Operation
Mon -Thur 6:30a - 11:30p
Fri 6:30a- 12a
Sat & Sun 8a - 12a