The beginnings of the GFW DNA are rooted in a unifying spirit aiming to bring the community together through a common conviction for all things fashion. This vision emerged from a humble design studio in the heart of Gainesville. Albert Coronel, creative director at neutral7 design group, funneled his entrepreneurial spirit into producing the area’s first all-encompassing production.
“Being part of the GFW expansion during college has opened my eyes to what’s outside of textbooks and Weimer Hall,” DeSoiza said. “I think I speak for the whole team when I say we’re going to dominate our first jobs.”
Next in the quest for a balanced equation was substantial and recognizable branding. Neutral7 redefined each showcase through different lenses like 2010’s “Destination” and 2011’s “Celeb Gossip.” This year the staff members, many of which have defined their undergraduate years working for the production, are finding nostalgia appropriate. As they look back on GFW history, 2012’s theme of “Fashion Mathematics” allows them to breakdown the roadmap of GFW and see work concretized into growth through numbers. Thus far, the team is celebrating the addition of Project Runway designer Laura Kathleen to Thursday’s lineup and recognition by international fashion aggregate, Fashion Politique. After a year’s worth of planning, the team anticipates topping its own track record with expansions each season.
Curious as to how GFW breaks down by numbers for each season? Checkout the newest addition to the design portfolio - the infographic in the HOME Magazine's April Edition.
We hope to see you for what promises to be the most diverse showcase to date!
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