Butler Plaza is home to Gainesville’s newest boutique, Three Thirty Couture nestled between Campus Outfitters and Bonefish Grill.
Owner, Nicole Snodgrass has created what she calls a walk-in closet by using closet cabinets, a dark color scheme and footstools scattered throughout the store. The words posh, sleek and sexy-sophisticate flash from the window display.
Three Thirty Couture opened its doors on February 16, 2011. This store is Snodgrass’ first venture in selling her own line. After prior experience in retail, she negotiated with designers out of Los Angeles to create her own line.
Shoppers can expect a cross that boasts the quality of Bebe with prices closer to Forever 21. The most expensive item in the store is $70. The collection ranges from silk dresses to casual wear in vibrant colors. Shiny baubles of jewelry are scattered throughout the store. A line of lingerie is also offered.
Three Thirty has a lounge where customers, and the men that so eagerly accompany them, can enjoy alcoholic and non-alcoholic beverages. In the future, the boutique will host private shopping expos for groups and individuals. In Snodgrass’ opinion, these two aspects set apart her boutique from the rest.
Snodgrass chose the Gainesville market because there is a huge market of 30K plus girls in the area. They outnumber the shopping choices offered to them. She specifically chose Butler plaza on the basis of convenient parking and heavy foot traffic. With a greek shopping base in mind, she hopes to target customers of Campus Outfitters.
If you missed opening day, be sure to catch up with the boutique and us at the Three Thirty Couture Posh Grand Opening and GFW Model Meet & Greet on March 2 from 6:30 p.m. to 9:30 p.m.
Add them to your foursquare to-do list
Regular store hours are from 11 a.m. to 8 p.m. Monday through Saturday and noon to 5 p.m. on Sundays.